Veeva CRM Innovations Power the New Hybrid Field Model
Field teams gain a tailored, multi-device experience for in-person and digital engagements
Veeva Systems showcased its latest enhancements to Veeva CRM at the European Veeva Commercial and Medical Summit Connect. To meet evolving access dynamics and healthcare professional (HCP) preferences, Veeva has delivered a simplified experience to support engagement across in-person and digital channels. Field teams now gain a tailored experience on any device they choose as their work environments change.
“Veeva has played a key role in providing us with the capabilities to blend physical and digital interactions throughout the customer journey,” said Alex Day, innovation and business excellence director, AstraZeneca. “Veeva CRM provides critical insights that put our customer-facing teams in the driver’s seat, so they can tailor each interaction and deliver valuable, relevant experiences.”
Device flexibility for where field teams work
Veeva CRM has been fully optimized to improve productivity with the right experience on the right device. Faster, more intuitive workflows help teams take needed actions across browsers, on Windows, or on the iPad. Veeva will continue to deliver additional device-specific applications, with macOS coming in early 2022 and new connected iPhone and Android apps later in the year.
Role-based applications for how field teams work
Veeva CRM delivers a purpose-built library of applications tailored to specific roles. For example, medical teams can now find, assemble, present, and share scientific content as easily from their home office as in the field. Other Veeva CRM apps are available for key account managers, event coordinators, marketing operations, and pharmacy sales.
“The hybrid approach requires more complete solutions that increase agility as field teams work remotely and in-person,” said Arno Sosna, general manager, Veeva CRM. “We work closely with life sciences companies to help anticipate and adapt to changes in the commercial landscape, delivering key innovations that support the industry.”
Veeva CRM is used by 42 of the top 50 pharmaceutical companies, as well as growing biopharma innovators, to deliver best-in-class customer engagement. It provides the tracking, visibility, and insights life sciences organizations need to personalize both remote and in-person interactions with HCPs across channels.