SalesTech Star

SugarCRM Named a Top Vendor in Constellation ShortList for B2C Marketing Automation for Small and Midsize Business

Sugar Market Honored for Leveraging AI to Help Brands Reach Consumers at Scale with a Powerful Marketing and Engagement Automation Platform

SugarCRM today announced its Sugar Market solution has been named to the Constellation ShortList™ for B2C Marketing Automation for Small and Midsize Business (SMB) in Q3 2021, honoring excellence across a range of platform capabilities – from leveraging artificial intelligence (AI) and machine learning (ML), to providing data analysis and campaign optimization tools that help drive modern business-to-consumer (B2C) relationships critical to business success.

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“We’re proud to offer a leading, AI-driven marketing automation solution that enables B2C organizations to create insights-driven customer engagement strategies that have a direct impact on revenue and business growth.”

This honor comes on the heels of Sugar Market shortlisted by Constellation for addressing the unique needs of the B2B SMB space as well. “Earning two Sugar Market ShortList rankings back-to-back speaks volumes to our commitment to make the hard things easier for today’s modern marketers,” says Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “We’re proud to offer a leading, AI-driven marketing automation solution that enables B2C organizations to create insights-driven customer engagement strategies that have a direct impact on revenue and business growth.”

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In the ShortList report, Constellation Research Vice President and Principal Analyst Liz Miller finds that B2C SMB organizations are looking for easy-to-use, functional marketing automation solutions with features and functions that can grow with the business and the customers, without the need for large IT, developer, or large costly specialized teams to get systems and campaigns up and running. Likewise, data is just as critical to the SMB as to the enterprise – the time and talent needed to turn data into intelligence and action signals can often be the key challenge that marketers aspire to overcome through savvy automation tools.

Sugar Market addresses these challenges and more with a curated toolset that includes intuitive campaign builders, advanced automations, and superior reporting. New AI models powered by SugarPredict provide reliable lead qualification and can help drive more revenue by accurately predicting the likelihood of converting leads to marketing qualified leads and flags prospects for sales prioritization. Pioneering pre-configured, out-of-the-box AI for all, Sugar Market supercharges marketing automation for improved performance and predictability.

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