Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

By STS Staff Writer On Sep 25, 2018

Company top-ranked in both Strategy and Current Offering categories

Seismic, the global leader in sales and marketing enablement, today announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018.

The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the firm and its nearest competitors.” The report also states that “Seismic has consistent and comprehensive functionality – from unique persona and team-based [user interfaces] to its MeetingSpace product that allows virtual sellers to dynamically engage and share content with multiple remote participants. Its robust suite of integrations with marketing automation platforms, E-signature apps, and much in between, shows Seismic’s focus on extending value for sellers, marketers, and customers across the entire lifecycle.”

Forrester evaluated the 12 most significant sales enablement automation vendors in a 33-criteria evaluation in the categories of Current Offering, Strategy, and Market Presence. Seismic received the top score in both the Current Offering and Strategy categories, and was among the vendors with the highest score in Market Presence category.

Within the Strategy category, Seismic received the highest score possible in the following criteria: Support for Global Marketing and Sales, Product Road Map, Pricing, Message that Fits the Market, Acquisitions and Partnerships, and Corporate Strategy. In the Current Offering category, Seismic received the highest score possible in the Professional Services and Collaboration and Workflow criteria. Seismic also received the highest score possible in the Current Growth Trajectory criteria within the Market Presence category.

“Over the past two years, the sales enablement space has seen immense growth and change. From consolidation to further interest from venture capital, new global regions, and markets, sales enablement today is on a whole different scale and trajectory,” said Doug Winter, CEO of Seismic. “Through all the transformation, Seismic continues to be recognized as the consistent leader in the space, constantly redefining what a sales enablement solution can accomplish and setting the vision for the market going forward. We are proud that Forrester has recognized us as a leader, and we plan to build on this momentum going forward.”