Ernst & Young LLP (EY US) has announced that Raavi Iqbal, CEO and Co-founder of SocialLadder was named an Entrepreneur Of The Year® 2020 Greater Philadelphia Award finalist. Now in its 34th year, the Entrepreneur Of The Year program honors entrepreneurial business leaders whose ambitions deliver innovation, growth and prosperity as they build and sustain successful businesses that transform our world.

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Award winners will be announced through a special virtual event in early October and will join a lifelong community of esteemed Entrepreneur Of The Year alumni from around the world. This year, unstoppable entrepreneurs who have provided extraordinary support for their communities, employees and others during the COVID-19 crisis will also be recognized for their courage, resilience and ingenuity.

Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies. The nominees are evaluated based on six criteria: overcoming adversity; financial performance; societal impact and commitment to building a values-based company; innovation; and talent management. Since its launch, the program has expanded to recognize business leaders in more than 145 cities in over 60 countries around the world.

“I was humbled and honored to learn of my nomination as a finalist for EY’s 2020 Philadelphia market Entrepreneur of the Year Program” said Raavi Iqbal. “Six years ago, when my co-founder Alana Bly and I set out to create a platform for brands to market through their customers, we were pitching a foreign concept. Now, we find ourselves in a different world, a place where consumers no longer trust advertising and even influencer marketing is no longer viewed as authentic. Brands of all shapes and sizes are realizing that their biggest asset (their customer database) can be their most powerful marketing channel. Despite all the ups and downs of 2020, this award is a welcome external validation of how SocialLadder has navigated the COVID crisis to date. “

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SocialLadder is a software as a service marketing platform that works with many of the world’s most prominent consumer brands to help them market through their customers and build ambassador communities. The platform enables brands to track performance, streamline communication, optimize operations, and grow the community. Machine learning identifies customers that have the potential to move the needle for the brand and then engage them through a sophisticated system of rewards and challenges. SocialLadder is a U.S. based startup backed by investors from companies such as Facebook and Yahoo.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November during a virtual awards gala. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur Of The Year™ Award in June 2021.

Entrepreneur Of The Year Award winners become lifetime members of a global, multi-industry community of entrepreneurs, with exclusive, ongoing access to the experience, insight and wisdom of program alumni and other ecosystem members in over 60 countries — all supported by vast EY resources.

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are nationally sponsored by SAP America and the Kauffman Foundation.

In Greater Philadelphia, sponsors also include PNC Bank, DFIN, SolomonEdwards Group, Ballard Spahr LLP, Morgan, Lewis & Bockius LLP, Murray Devine & Company and Pepper Troutman LLP.

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