Thrasio Launches In Japan With $250 Million Commitment To Acquire Japanese Ecommerce Businesses

The largest global acquirer of Amazon brands opens its third international market in three months

Thrasio, the consumer goods company reimagining the world of commerce and consumer products, is expanding its international operations with the establishment of Thrasio GK, a Japanese subsidiary located in the Ginza district of Tokyo. Thrasio has made an initial commitment of $250 million to acquire and grow brands and products sold on Amazon Japan and other ecommerce platforms. Japan marks the third international market Thrasio has announced in as many months—with locations in Germany and the UK already rapidly acquiring local ecommerce businesses.

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The company has appointed Kazuhiro Ninomiya as its head of its Japan business. Previously Ninomiya managed McKinsey’s investment team and its strategic initiatives, and in his new role at Thrasio is rapidly expanding its native Japanese professional teams across M&A, brand management, and other key functions to join the Thrasio team of 850 people across the globe.

“We are excited to work closely with Japanese sellers and to provide a positive and lucrative experience when they are ready to sell their Amazon or ecommerce brand,” says Thrasio co-founder and co-CEO Carlos Cashman. “We are known across the US and EU for being fair, fast, and reliable and we will bring those qualities to our deals here. Japanese sellers should be confident that they are leaving their brand in good hands—our team will not only look after and grow their business, but also provide them hard won financial returns on their entrepreneurial investment.”

“We see tremendous potential for Japanese products as part of Thrasio’s global portfolio,” continues Thrasio COO Stephanie Fox. “Not only are we expanding capabilities to onboard Japanese ecommerce brands onto Amazon Japan and drawing on the success they’re having across leading platforms like Rakuten and Yahoo! Japan, we are creating a vehicle for these sellers to see their exceptional goods sold on Amazon and elsewhere around the world.”

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Thrasio President Danny Boockvar affirms this is just the first step in the company’s plans for Asia: “Japan is a significant ecommerce market in the global economy: 72% of Japanese shoppers make purchases online, and Amazon.co.jp averages 89 million visitors a month, second only to the US. Japan is the first foothold in our expansion into Asia, and we know Asia will provide significant and exciting opportunities for Thrasio.”

In the US, Thrasio has quickly gained the trust of the FBA community with a reputation for closing more than 95% of the deals they enter, most in under 35 days. Businesses brought into Thrasio’s global portfolio of 100 brands typically outperform their peers, and the performance-based incentives that accompany most deals allow sellers to benefit with strong payouts after they have trusted their brands to Thrasio.