From April 8 to 17, the “415 Intra-City Shopping Festival” (the Festival) will be jointly launched on Dada Group is (Nasdaq: DADA) JDDJ and “Shop Now”. For the first time in its history to be co-organized through both channels, the event will also reach its largest-ever scale with over 150,000 offline stores across over 1,700 cities and counties engaged, to provide consumers in China with products across all categories, deliverable within one hour.
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Initiated by JDDJ 7 years ago, the event is largely known as the most important on-demand shopping spree in China. Shop Now, the service that integrates on-demand location-based retail capabilities of both Dada and JD.com, joins forces with JDDJ during the Festival to achieve better synergy in on-demand retail and delivery. This year, leading retailers such as Walmart, CR Vanguard, Yonghui, Carrefour, Apple authorized stores, Sephora, are engaged in selling products across all categories including supermarket groceries, fresh products, mobile phones and electronics, home appliances, cosmetics, fashion, maternal and baby products, medications, flowers and pastry.
Here is a sneak peek into this year’s highlights ——
1. This is the Festival’s first time in history to be co-hosted with JD.com, on both JDDJ and “Shop Now”.
This year’s edition is the very first time the Festival is held on both platforms of JDDJ and “Shop Now”. In February, Dada Group and JD.com announced the update of an investment in Dada. Upon the closing of this transaction, Dada Group will get strategic resources from JD.com and further undertake its on-demand retail and delivery businesses.
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Consumers can participate in the Festival using JDDJ’s mobile App or WeChat mini program, and through “Nearby”, a new tab on the homepage of the JD.com’s mobile App, which facilitates customers’ access to offline stores nearby. Products that are labeled with “Shop Now”, are supported by Dada’s “One-hour” delivery service that guarantees timely deliveries.
2. Leveraging JD.com’s omni-channel marketing efforts and Dada’s “One-hour” delivery service, the Festival becomes a prestigious occasion for brands to launch new products.
As a flagship event in China’s on-demand retail market, the Festival is an ideal occasion for brand owners to launch new products. For instance, JD Super, JD.com’s online supermarket business will launch new dairy and beverage products and provide one-hour delivery services for consumers’ orders across various categories.
