Alibaba’s 2022 11.11 Global Shopping Festival Facilitates Quality Growth for Brands and Merchants

Alibaba Group Holding Limited  successfully concluded its 14th annual 11.11 Global Shopping Festival (“11.11”) and delivered results in line with last year’s GMV performance despite macro challenges and Covid-related impact.

This year’s 11.11 featured over 290,000 brands from over 90 countries and regions across 7,000 product categories. In the first four hours of the second check-out window, which started at 8pm on October 31, more than 130 brands surpassed RMB100 million in member-generated GMV. More than 5,600 brands saw their member-generated GMV more than double compared with the first four hours of last year’s second check-out window.

“We thank all our participating merchants and partners of our ecosystem for working with us to deliver another 11.11 Global Shopping Festival that demonstrates a steady, promising growth trajectory. Together, we have witnessed the resilience and vibrancy of China’s consumption sector,” said Chui Xue, President of Industry Development and Operation Center of Taobao and Tmall, Alibaba Group. “Our priority for this 11.11 was to enhance certainty for our merchants’ operation. We are pleased to have helped our participating brands and merchants accumulate new loyal customers during the festival which will serve as a strong foundation for their sustainable operation. We are also encouraged to see an emergence of new consumption trends with huge untapped potential. We will continue to innovate and strengthen our capabilities to provide our merchants with reliable opportunities for long-term growth and make concerted efforts to meet consumers’ evolving needs.”

In its second year running wholly on the cloud, this year’s 11.11 Global Shopping Festival has seen improved computing efficiency thanks to high-performance computing and innovative technology deployment. Computing cost per resource unit was reduced by 8% compared to last year from April 1 to November 11. Alibaba Cloud’s five hyper-scale data centers across China doubled the amount of clean energy used to support this year’s 11.11 compared to last year.

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Other highlights from the 2022 11.11 Global Shopping Festival

• 1,009 overseas brands on Tmall Global achieved year-on-year GMV growth of more than 100%.
• This year’s 11.11 demonstrated a strong growth momentum in categories including sports & outdoors, pet products, collectible toys and jewelry.
• More than 300 million consumers have watched livestreaming sessions hosted on Taobao Live since the start of the presale period. During the entire sales period, 62 influencer and merchant-run livestreaming channels surpassed RMB100 million in GMV, and 632 influencer and merchant-run livestreaming channels surpassed RMB10 million in GMV.
• Cainiao has delivered over 120 million parcels to doorstep. Close to 2 million packages were delivered by 700 Xiaomanlv automated guided vehicles (AGVs), doubling the number last year.
• During this year’s 11.11, Cainiao rolled out a package recycling initiative across more than 130,000 Cainiao Post stations, recycling nearly 4 million carton parcel boxes from November 1 to 11. A daily average of more than 100,000 consumers dispatched parcels using recycled cartons at Cainiao Post stations during 11.11.
• Over 1.63 million products showcased on Tmall during 11.11 this year were labeled eco-friendly and low-carbon footprint products, covering categories such as apparel, cosmetics, food and energy-efficient electronic goods.
• During 11.11, rural livestreamers on Taobao Live hosted over 100,000 livestreaming sessions featuring local products.
• A campaign for agricultural products on Taobao Live that cumulated in a special livestreaming session on November 7 facilitated sales of 35.49 million agricultural products from the start of the sales period to November 7, with a total GMV of over 46,000 SKUs more than doubling compared with the same period last year.

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Note: All times mentioned in this press release refer to Beijing time. Unless otherwise stated, the data points included in this press release are for the entire sales period of the 11.11 Global Shopping Festival, which started October 31, 2022 and ended November 11, 2022. Year-on-year growth rates are compared against the same period in 2021. GMV disclosed in this press release refers to the total value of orders in RMB settled through Alipay on Alibaba’s Taobao and Tmall platforms. It is reported on a real-time basis and includes shipping charges paid (where applicable). All GMV and other figures presented in this press release are unaudited and subject to adjustments.