Existing investors double down on sales enablement software with strategic investment
Mediafly, a leading sales enablement and content management technology platform that creates interactive, value-based selling experiences, announced the completion of a $25 million growth round of funding. Existing investors including Boathouse Capital provided equity, and Sterling National Bank provided senior debt. Mediafly will use the funds to supercharge its winning product and market position, boosting team resources across the entire organization, specifically in product innovation, global sales expansion, customer success, consulting services and marketing.
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“This round allows us to double-down on what continues to set us apart; our winning products and our unique approach to the sales enablement market”
“This round allows us to double-down on what continues to set us apart; our winning products and our unique approach to the sales enablement market,” said Carson Conant, CEO and founder of Mediafly. “We have seen other sales enablement companies, weighed down by massive rounds of funding, come and go. Because of our laser focus, Mediafly continues to build a leading suite of products, and foster strong, long-lasting customer relationships all with differentiated capital efficiency. This is our chance to dramatically accelerate our product vision and further differentiate our approach to customer success.”
According to a recent Salesforce report, 85% of business buyers place the same emphasis on outstanding engagement as they do on product quality. With customers expecting a flawless experience, companies must have the proper people and solutions in place to exceed current customer expectations and win over prospects.
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“I am incredibly excited by the faith that our existing investors and new banking partner have placed in us. This influx of fresh capital will allow us to accelerate value creation, ensuring we continue to provide our customers with the return on investment, innovation and empathy they have come to expect as a part of the Mediafly family,” said John Evarts, President and COO, Mediafly. “Adding ‘Flyers’ to our product, customer success, sales and marketing teams will allow us to accelerate solution enhancements, augment our best-in-class sales and customer experience, and ensure our messaging and sales content successfully communicates what makes working with Mediafly so special.”
In the last year, Mediafly acquired UK-based Presentify, a global visual communication solution, further enforcing the company’s commitment to placing interactive, animated content at the center of the buyer and seller experience, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue. In addition to the acquisition, the company also received several awards including its third consecutive year on Crain’s ‘Best Places to Work’ and seventh consecutive year on Inc.’s 5000 ‘Fastest Growing Companies’ list. To add to its success, Mediafly surpassed competitors in The Forrester Wave™ Sales Content Solutions, Q3 2020 report, receiving the highest possible score in 14 criteria including asset assembly and management, personalization, content ROI, guided selling and content recommendations. The company also was recognized as a Leader in G2’s Winter 2021 Sales Enablement GridⓇ Report.
