Privacy UX leader to continue technology innovation in changing regulatory landscape
Truyo, an IntraEdge company and developers of the Truyo Privacy Platform and Health-Check Management Solutions, announced a strategic investment from Intel that extends Truyo’s position as a leading innovator in the privacy technology market with the introduction of the California Privacy Rights Act and a new privacy enforcement body in 2021.
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The investment underscores the importance of automation and quality privacy user experience as the privacy landscape changes. 2020 saw further legislative change with the passing of the California Privacy Rights Act and mounting state-level legislation that if passed in 2021, would impact more than half the U.S. population’s data.
“If anything, privacy has become even more important during the pandemic,” said Kal Somani, CEO at IntraEdge. “Our investment partnership with Intel supports the continued development of Truyo’s offerings, offering better privacy experiences for users, consumers and employees. With our focused approach to privacy rights and consent management, organizations can stay on top of the latest regulations while bracing for continued uncertainty.”
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With its Privacy Platform powered by Intel® SGX, Truyo specializes in global privacy compliance and creates better privacy experiences with an all-in-one approach to privacy rights and consent management. This investment will further enable Truyo to reduce the cost and eliminate the manual processes associated with subject access requests, consent and preference management in the changing privacy landscape.
“The need for automated privacy compliance technology is accelerating with the growth of cloud, distributed edge computing and AI,” said Stacey Shulman, Vice President, Internet of Things Group and GM, Health, Life Sciences and Emerging Technologies at Intel. “As organizations face increasing data privacy regulations, end-to-end privacy solutions will become more important. We’re excited to invest in the growing privacy compliance automation segment with innovators like Truyo.”
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