SalesTech Star

Pricefx Introduces Velo, The Industry’s First Strategic Large Deal Negotiation Solution

Designed for large, complex deals, Velo maximizes profitability and leverage by combining proven strategy with innovative technology

Pricefx, the global leader in cloud-native pricing software, launched Velo, a unique offering for companies to maximize value on large deal negotiations. Designed to manage the largest transactional relationships in each business, Velo is the industry’s first solution specifically focused on helping sellers to prepare for, and win, profit-maximizing outcomes on large contract negotiations, bids, proposals and sourcing events. Combining a proven deal negotiation methodology with innovative technology for value estimation and leverage optimization, Velo now gives businesses the analytical insights, structured process and workflow automation to negotiate highly customized deals with confidence.

Read More: Smartly.Io Accelerates Growth In 2020, Empowering Brands To Scale Social Advertising

Hello Velo — @price_fx launches the industry’s first solution specifically focused on helping businesses negotiate large, complex deals with confidence. #passionforpricing

For many large B2B companies, the top 5-10% of their customers make up more than 50% of revenue. The agreements with those customers are essential to the company’s survival. With changes in demand, both buyers and sellers seek to optimize their largest positions as contracts and commitments naturally expire or get adjusted. Buyers often use powerful procurement platforms to optimize their position. With Velo, companies can now equip themselves with an equally powerful package of technology and strategy to maximize value, optimize leverage and negotiate to win.

Read More: SalesTechStar Interview With Denis Murphy, Chief Revenue Officer At Couchbase

“Companies have traditionally relied on spreadsheets and manual processes, without collaborative tools, thus leaving potential negotiation power unknown,” said Marcin Cichon, CEO and co-founder at Pricefx. “We are giving businesses a powerful, new way to manage large, complex deals, leveling the playing field in negotiations, and improving outcomes. Tribal wisdom and outdated CPQ technology are no match for the capabilities of Velo.”

“Procurement organizations continue to attack the profit and value positions of their largest suppliers,” said Brian Sharp, Chief Revenue Officer for Profit Velocity. “Category-by-category, sellers face a withering storm of sourcing event approaches with software and services geared toward depleting supplier profits and value. Velo is the first solution to re-balance the playing field so that suppliers can capture their fair share of the value they create for their largest customers.”

Read More: Similarweb Launches Stock-Centric Data Sets To Surface Individual Company Signals

Write in to to learn more about our exclusive editorial packages and programs.