Trend Micro Celebrates Ranking as #1 Channel Security Vendor
Canalys report highlights overall leadership, channel commitment, ease of doing businessa
Global cybersecurity provider Trend Micro announced its position at the summit of this year’s Canalys Global Cybersecurity Leadership Matrix. The top ranking was awarded in recognition of an outstanding 12 months for the company’s channel-first engagement model.
Canalys graded Trend Micro’s performance in four key areas:
- Commitment to channel partners (87.0%)
- Overall ease of doing business (85.9%)
- Quality of account management provided (85.1%)
- Value of portals and tools (84.0%)
Read More: SalesTechStar Interview with Troy Townsend, CEO and Co-Founder at Zitcha
“Trend Micro’s commitment to the channel was ranked highest of any vendor, and ease of doing business improved from 2021.”
Kevin Simzer, COO at Trend Micro: “We partner with the best in the business to bring our industry leading technology to new customers worldwide every year. We’re proud of our place at the top of Canalys’ index, and we’re looking forward to continuing this success. For 2023, enabling our SaaS, cloud and managed services partners will be a key priority.”
Scores were compiled from a comprehensive blend of quarterly shipment estimates, analyst insight and unique feedback from channel partners. Trend Micro’s leading position in the matrix reflects a year of unstoppable momentum which saw:
- 88% of revenue conducted through the channel vs 86% a year ago (Q2 21 to Q2 22)
- 58% of partners selling SaaS versus 52% a year ago (Q2 21 to Q2 22)
- 17% MSP partner growth, to over 8,500 partners (Q2 21 to Q2 22)
- 295% AWS CPPO growth (Jan-June 2022)
- Completion of 300+ customer Well-Architected Framework Reviews (WAFRs) by partners
- Enrolment of 29,000+ partners in training for Trend Micro Cloud One and Vision One (H1 22)
- 22,000 sales and marketing kits download by partners from Trend Micro Partner Portal (H1 22)
The Canalys report notes that “Trend Micro demonstrated continued leadership in the channel” with SaaS, cloud and managed services enabling partners “to meet evolving customer needs and capitalize on growth opportunities.”
In addition to its overall leadership position, Trend Micro’s commitment to the channel was ranked the highest of any vendor, while ease of doing business improved on last year’s score.
Read More: The Hidden Power of Data in Enterprise Technology Sales
