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Nearly 1 in 3 Consumers Stopped Doing Business With a Company Known to Have Compromised Cybersecurity, Says New ISACA Study

New four-country study finds one in three consumers has also had personal information stolen

In recognition of Cybersecurity Awareness Month, ISACA recently released the results from its inaugural consumer cybersecurity research, which reveals a growing sense of hopelessness in consumers who think nothing can be done to protect them from cybercrime. The international study of more than 3,000 consumers across the UK, Australia, US and India, found that more than one in three consumers in these regions (37%) has had their personal information stolen by cyber criminals.

Nearly 1 in 3 consumers stopped doing business with a company known to have compromised #cybersecurity, says new #ISACA study.

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Expectations that they may be the victim of cybercrime are high, with only one in three believing it is unlikely to happen.

Worryingly for the companies in these regions that experienced a breach in security of their customers’ personal identifiable information (PII), 33% of consumers report having severed ties with a company known to have experienced a breach.

Regardless of the data privacy regulations across the globe, including the General Data Protection Regulation (GDPR), 36% of consumers surveyed in the US, UK, Australia and India believe companies under-report breaches, even if required by law, and 23% are not confident a business can safely secure their personal identifiable information.

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With consumer confidence waning, the research indicates a significant number of consumers in these regions (65%) would be more confident doing business with companies that hire certified cybersecurity professionals.

In addition, 69% of consumers surveyed believe companies should be independently graded on data security practices and the scores shared with the public.

“The prevalence of cyberattacks worldwide understandably leaves an impact on consumer confidence, which in turn has a ripple effect,” says Shannon Donahue, ISACA senior vice president, publishing. “Organizations that prove to consumers that they are bolstering their cybersecurity programs and strengthening their security workforce to protect their customers will differentiate themselves and build digital trust in the process.”

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