Signifyd Accelerates Latin America’s Ecommerce Growth Potential As It Opens Regional Headquarters
Signifyd today announced the opening of its Latin American headquarters, as the global Commerce Protection Platform provider accelerates its expansion in the region and widens its mission of increasing ecommerce conversion and eliminating fraud as a drag on retail revenue.
Signifyd’s newest location will allow it to better serve its Latin American customer base while bringing its peerless fraud protection and consumer abuse prevention technology to enterprises in one of the fastest-growing markets in the world.
The Latin American team will be led by Regional Director, Latin America, Christian León, a retail and payments industry veteran, with years of experience finding creative solutions to optimize online revenue.
“Retailers in the region face two key challenges when it comes to growing their revenue,” León said in announcing the new Mexico City headquarters. “The first is low approval rates caused by unnecessary false declines. The other is fraud losses brought about by legacy risk-management solutions that can’t dynamically adjust to the changing face of fraud. Signifyd has the right technology and the right team to solve both challenges and I’m very happy to be a part of the solution.”
Signifyd’s Commerce Protection Platform — consisting of the Revenue Protection, Abuse Prevention and Payments Compliance solutions — uses machine learning and big data to instantly sort legitimate from fraudulent orders and prevent consumer abuse in the form of false chargeback claims and promotion abuse.