Outreach Hosts First-Ever Revenue Innovators Summit in EMEA
Sales Leaders from Canva, Infor, Reddit and SAP Join Outreach to Present Strategies for Creating and Closing More Pipeline
Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, hosted its first-ever Revenue Innovators EMEA Summit in London.
The event brought customers together to share strategies to deliver predictable, efficient growth during times of economic uncertainty. Outreach executives were joined by customer speakers from Canva, Infor, Reddit, and SAP, to discuss how they’re increasing seller productivity to close the Sales Execution Gap.
“We’re excited to host sales leaders from around Europe to discuss how to create more pipeline efficiently and close more deals predictably,” said Nick Bowles, VP of EMEA at Outreach. “Our goal is to provoke innovation among attendees and empower them to confidently guide their sales team through today’s challenging business environment. We’re also looking forward to showing off the latest innovations across our platform and demonstrating our commitment to our European customers.”
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Outreach VP of Evangelism Mary Shea introduced new data around the generational shifts that are fundamentally changing seller dynamics in the UK. The findings revealed that globally, millennials make up 49% of B2B buyers. As millennial buyers exert increasing influence on business decisions they want and expect tech-savvy, values-based experiences, and want to interact with a sales team that reflects the world around them. A recent Outreach survey confirmed the importance of working with a values-based organization – 87% of UK respondents said their organization’s DE&I policies have a positive impact on their sales and customer retention efforts.
At the event, Outreach announced the company’s real-time conversation intelligence tool in Outreach Guide, Kaia, is now available in French. Users will now be able to select French as the primary language for recording and transcribing calls in real-time. Sales teams will benefit from Kaia’s post-call meeting summaries with action items and features including search, filter, and analytics. Outreach plans to roll out additional language offerings for Kaia in 2023.
In addition, Outreach introduced the ability to conduct Parallel Forecasting in Outreach Commit, the company’s revenue operations solution for forecasting and sales analytics. Parallel Forecasting allows users to view side-by-side forecasts across different dimensions, such as by a specific product or new logo and expansion ARR, so they can easily uncover potential risks and opportunities.
