As regulators shift from “show me your policies” to “show me how your people behave,” AI is becoming the only scalable way for financial institutions to manage compliance. With more than 500 firms already on the platform, Greenboard’s new funding and product launch extend its AI beyond the compliance desk, turning compliance from a bottleneck into a shared capability for every employee.
Greenboard, an AI-native platform for securities compliance now serving over 500 financial institutions, announced it has raised $20 million in total funding, including a previously unannounced $15.5M Series A led by Base10 Partners. Other investors include Y Combinator, General Catalyst, Wayfinder Ventures, Commerce Ventures, Transpose Platform, Liquid2 Ventures, Kulveer Taggar and strategic industry investors. Alongside the funding, the company is launching GreenboardGo, a conversational AI-native layer built on top of a firm’s compliance books and records. It answers employee questions instantly, routes decisions to the right compliance expert, and prepares compliance tasks automatically, ready for human review and sign-off across workflows that previously required manual coordination.
I can’t say that they like compliance, but I can tell you that Advisors love Greenboard.
Dave Feldman, Co-founder & CEO of Greenboard, said:
“For years, compliance work has lived in email threads, spreadsheets, and manual follow-ups. In the AI era, we’re increasingly seeing that regulators no longer tolerate manual processes as sufficient. GreenboardGo changes that. Now every employee at a financial institution can access compliance at the speed of best-in-class AI. Our goal is to make everyone in finance a compliance champion — not just the people sitting in the compliance department.”
The pressure on compliance teams is measurable. Between 2016 and 2023, employee hours dedicated to regulatory compliance at U.S. financial institutions increased 61%, while headcount grew only 20%. Nearly 90% of Chief Compliance Officers report broader responsibilities than three years ago. And regulators are increasingly moving from “show me your policies” to “show me how your people follow them.”
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One firm experiencing this shift firsthand is Root Financial, one of the fastest-growing registered investment advisors in the U.S., built on a high-volume, content-driven growth model. Since deploying Greenboard, Root has saved an estimated 24 hours a week on Marketing reviews and other manual processes. Another fast-growing RIA, JMG Financial, had this to say:
Adam Boyer, COO & CCO, JMG Financial Group said:
“I can’t say that they like compliance, but I can tell you that Advisors love Greenboard.”
At JMG, the impact has been operational as well as cultural: the firm has reduced compliance onboarding time by 60%, saved 10 hours+ on communications surveillance each week, and consolidated functionality that used to exist across 3 legacy systems.
Greenboard is a unified compliance technology system that replaces outdated tools across financial institutions. Capabilities include 17a-4 compliant communications archiving with AI-native supervision, fully configurable employee compliance, marketing compliance automation, and firm compliance workflows built for collaboration and 360-degree diligence. Building against individual mission-critical use cases was never the destination. It was the foundation. GreenboardGo is the AI-native layer embedded in that foundation. Because Greenboard already holds a firm’s books, records, policies, and workflows, GreenboardGo can do something generic AI tools cannot: take action grounded in the firm’s actual compliance program, not generic regulatory guidance.
Any employee can ask a compliance question and get an answer grounded in the firm’s own policies in seconds, without needing to escalate every question to the compliance team. When a question isn’t clear-cut, GreenboardGo routes it to the right compliance owner and captures the decision automatically. The compliance team reviews, edits, and approves before anything is finalized.
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Ed Schembor, Co-founder & CTO of Greenboard said:
“Expert-in-the-loop isn’t a feature. It’s the architecture, pairing human precision with AI recall. The AI prepares reports, answers questions, and routes decisions, but nothing is finalized without a compliance professional reviewing and approving it. That’s how you get both efficiency and control in a regulated industry.”
Rexhi Dollaku, General Partner of Base10 Partners said:
“We look for companies that automate real operational work, not just surface information. Greenboard fits that exactly, taking workflows that used to require constant coordination and turning them into structured, repeatable processes with clear ownership and auditability. We believe the opportunity to leverage Greenboard’s long horizon agents in financial services is huge ”
Most compliance programs today run on a combination of institutional knowledge, fragmented tools, and software designed to store what happened, not act on it. A CCO preparing for an exam still pulls reports manually. They chase attestations by email and spend hours compiling documentation that should take minutes. Greenboard was founded on the belief that compliance technology should do more than record what happened. It should make it easier to do the right thing in the first place, and prove it. With GreenboardGo, compliance is no longer just a system of record. It is a system of action — one where attestations are chased automatically, exam prep that consumed weeks of manual work is dramatically compressed, and the coordination overhead that bogged down compliance teams runs in the background. The funding will be used to expand GreenboardGo, invest in product development, and scale the company’s go-to-market efforts.
