Exceed.ai has raised $4 million in funding for its AI-powered assistant that helps companies scale their marketing and sales operations by automatically qualifying leads through email, webchat, and SMS. Investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red Hat and Gur Shomron, the Chairman of WalkMe.
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Exceed.ai is gaining traction in the conversational marketing space, which is projected to grow to $13.9 billion by 2025. The investment round is reflective of their expanding customer base that includes enterprise clients such as SugarCRM, CBORD, and Universal Robots.
Exceed’s proprietary natural language processing engine reaches an accuracy rate of 97% in understanding a lead’s responses, and is patent-pending for its innovation in the space.
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The assistant responds to questions, objections, and even “I’m not the right person” messages. When a lead is qualified, the AI Assistant books a meeting directly on the corresponding sales representative’s calendar. The assistant ultimately works alongside marketing teams to ensure every lead is followed up with, nurtured, and qualified.
“Some of our clients have seen up to a 39.5% increase in qualified leads for the same marketing efforts they already undertake without additional headcount”, says Ilan Kasan, Co-Founder and CEO. “Our strength lies in our multi-channel approach. We reach audiences where crucial conversations occur when marketing teams are qualifying their leads.”
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