SalesTech Star

Del Rey Marketing Changes Name to Genesis, Unveils New Product

New Name, new logo, and new product release come on the heels of record breaking growth!

del Rey Marketing, Inc., creator of the APP>LESS digital platform, is proud to launch its new name and brand, Genesis. Genesis reflects the company’s ambitions of creating new digital activation products that start with the consumer as well as the company’s storied 25 year history of Innovation, Integrity, and Service that continues on to this very day.

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“The path-to-purchase continues to evolve. As a company, we are rapidly evolving as well. Every day brings a new beginning, of new innovations, new technologies, and new ways to start connecting with the consumer. We believe our extraordinary new brand reflects that”

Since introducing APP>LESS, an immersive “app-like” experience without the need for download or install just over three years ago, Genesis has experienced 80% YTY digital revenue growth, scaling to over 1,000 campaigns with over 50 leading Fortune 500 brands as partners. This growth reflects a recognition from partners as diverse as Kraft Heinz and NASCAR that Genesis delivers valuable and targeted consumer engagement and campaign ROI.

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Genesis is building on APP>LESS with the introduction of IMPULSE; a groundbreaking digital activation product that delivers immediate and guaranteed results. IMPULSE pairs authentic influencer video testimonials with action-oriented communication, all delivered in a mobile friendly format. With finely tuned GPS targeting, IMPULSE delivers consumer action exactly where and when it counts like at a gas pump, in the parking lot, or in the checkout line. Partners like Kraft Heinz, Kum & Go, & Speedway are already deploying IMPULSE to activate consumers across Convenience channels.

“The path-to-purchase continues to evolve. As a company, we are rapidly evolving as well. Every day brings a new beginning, of new innovations, new technologies, and new ways to start connecting with the consumer. We believe our extraordinary new brand reflects that,” said Chris del Rey, Chief Executive Officer of Genesis.

“Our north star is simple: we work with our partners to innovate and help them solve core business problems,” said Josh Bruns, Genesis’ Vice President of Business Development. “With APP>LESS, our focus is engaging shoppers with a pre-shop experience, whereas our newest innovation, IMPULSE, focuses on the at-store moment to drive immediate action. We have the right solutions to connect with the right shopper at the right time.”

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