Apttus Establishes Omni Accelerator, the World’s First Innovation Lab for Middle Office Solutions
New Research And Engineering Group to Advance Applied Artificial Intelligence, Blockchain, And Other Cutting-edge Quote-to-Cash Capabilities for Apttus’ Omni Platform
Apttus, the global Middle Office leader, announced the creation of the Omni Accelerator group, an international engineering, and research lab dedicated to innovating ground-breaking Middle Office solution capabilities tied to the company’s Omni platform.
Read More: Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution
By focusing on advancing the Omni platform’s capabilities, the Omni Accelerator team will influence Apttus’ product vision, roadmap, and thought leadership in the marketplace. The Omni Accelerator team’s roots are already woven into successful Apttus capabilities. For instance, the team’s fingerprints are on Max, Apttus’ successful applied AI for the Middle Office introduced more than a year ago. In addition to applying AI, Omni Accelerator is focusing on blockchain and augmented reality technologies.
Read More: Salesforce Commerce Cloud Continues to Lead in the Magic Quadrant for Digital Commerce
Leveraging insight and experience from supporting the Middle Office space’s largest customer base, the Omni Accelerator team’s primary focus includes:
- Identify emerging technologies that help customers differentiate from their competitors
- Create proof of concepts to demonstrate, test, and measure potential market adoption
- Develop capabilities like autonomous contract negotiation, auto-generated product catalogs
- Increase implementation efficiency and adoption of Apttus’ solutions
- Widen Apttus’ market leadership
“As the clear market leader, it is Apttus’ responsibility to set the pace of thought leadership and technological advancement in the Middle Office,” said Neehar Giri, Co-Founder, President, and Chief Solutions Architect at Apttus. “Led by some of the best and brightest in our space, we believe Apttus’ focused innovation will provide unprecedented value to our customers and ecosystem. Omni Accelerator fuels our ability to advance our industry not just incrementally, but by leaps and bounds.”
Read More: BFGoodrich Tires Revs Up Customer Engagement with Salesforce
