Insight-led Customer Engagement: Mapp wins Gold Stevie Award for Intelligence-based User Segments
Mapp has won a Gold Stevie Award for Intelligence-based User Segments, a solution making it almost seamless to work between analytics and marketing activities within the digital marketing platform Mapp Cloud. Mapp was awarded in the category of Sales & Marketing Intelligence Solution of the 17th Annual International Business Awards – known as the Stevie Awards – the world’s only international, all-encompassing business awards program.
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Mapp received the award in recognition of its Intelligence-based User Segments, which is integrated into Mapp Cloud and provides a direct link between Mapp Intelligence, its AI-enabled customer analytics solution, and Mapp Engage, the cross-channel marketing solution. Customers can create smart user segments based on the data and insights available in Mapp Intelligence, including page views, product interactions, customer journey, and user attributes.
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The insights provided by Mapp Intelligence allow user segments to be configured in just a few clicks. In the hands of Mapp Engage, these insights enable customers to send automated personalized marketing messages to end-users based on very specific characteristics. This capability can be activated across all channels.
Michael Diestelberg, Vice President, Product & Marketing at Mapp, comments: “It is a huge privilege to receive this highly respected Gold Stevie Award for Mapp’s Intelligence-based User Segments. We believe that this product enhancement represents a major step forward in Mapp Cloud’s position as the only solution needed by digital marketers to achieve true insight-led customer engagement, and so it is highly gratifying to receive this.”
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