FinancialForce, provider of the only modern ERP suite and the #1 professional services automation (PSA), announced the appointment of Michael Ni as Chief Marketing Officer. Ni will focus on accelerating adoption of FinancialForce’s offerings to help organizations achieve digital transformation and customer-centric business models.
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Ni brings more than 25 years of experience building businesses and leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning cloud services, consumer packaged goods, media, and eCommerce. He will oversee all aspects of FinancialForce’s global marketing efforts, including marketing strategies and analytics, customer insights, demand generation and brand growth.
“Michael is a proven marketing and product leader with a passion for bringing pragmatic innovations to market, and we are thrilled to welcome him to FinancialForce,” said Tod Nielsen, CEO of FinancialForce. “At this time of crisis and market disruption, Michael will play an instrumental role leading our global marketing operations while helping organizations embrace a customer-centric approach to their business as they innovate and adapt to change.”
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Most recently as CMO for RichRelevance, Ni was responsible for strategy, marketing, and business development to drive global revenue growth. Ni pivoted the company from an applications provider to become the world’s leading AI personalization platform, strengthening demand and install-base growth.
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