SalesTech Star

Unilog Reveals New eCommerce Analytics Offering

Site Analytics Pro to help companies drive more B2B sales online

Unilog, the leading provider of powerful, affordable eCommerce solutions to midmarket businesses, announced that it has released a new eCommerce analytics offering called Site Analytics Pro. This new module provides Unilog customers with complete visibility over the onsite behavior of their customers.

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“Distributors require data to inform their digital commerce strategy,” said Suchit Bachalli, CEO of Unilog. “Site Analytics Pro provides insights that can answer questions like, ‘How can I increase online sales, how can I improve my customer’s digital experience, and in which channels should I invest more resources?’ This information is critical as more and more of our customers’ businesses shift to digital channels.”

The new analytics module includes several pre-built dashboards and reports designed for different personas, such as an executive decision maker, sales leader, or marketing team. Notable data points include:

  • Average order value and total overall revenue by customer
  • Conversion rates compared to company-defined goals
  • Abandoned cart reports with order values
  • Value of SEO acquisition keywords
  • Rankings of top performing products and categories
  • Heats maps and session recordings for tracking visitor behavior

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In addition to the many pre-built dashboards and reports, Unilog customers can customize the platform according to their own unique data and visualization needs. They can also use Site Analytics Pro to set business performance goals and measure against progress. For many Unilog customers, this new offering represents an intriguing alternative to Google Analytics.

“Having the ability to define the metrics that are most important to us is powerful,” said Steve Steinbach, eCommerce Support Specialist at Insco Distributing, a Unilog customer. “Site Analytics Pro allows us to measure each step through the buying funnel, from initial site visit to final purchase. We can also view data by individual buyer or summarized by customer account. And Site Analytics Pro has several features that are much easier to access and understand than Google Analytics.”

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