Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting
Backtracks, the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics, is pleased to announce an unprecedented year in product expansion, bolstered by a previously undisclosed new round of funding closed in June 2020, further fueling the company’s momentum in innovating the new technologies that will define the future of the podcasting industry.
In the last year, Backtracks has launched a suite of new products that enhance the ability of publishers and advertisers to understand and reach audiences with next level analytics and machine learning-based capabilities, accelerated user adoption and partner acquisition, and closed an investor-initiated Pre-Series A funding round in the amount of $1.6M.
“We are building the infrastructure of podcasting,” said Jonathan Gill, CEO and founder, Backtracks. “Our robust analytics engine provides an unprecedented level of insight into audio and listener behavior, connecting the best content with the best ads while preserving our audiences’ data privacy and providing a best in breed user experience.
Investor Confidence During Times of Uncertainty
Despite the myriad of challenges posed by the COVID-19 pandemic, Backtracks has continued to advance and disrupt the podcasting industry through its technology development and product releases this year. An unexpected infusion of confidence also came through an investor-instigated funding round of $1.6M in June 2020, a time of frozen funds in the VC landscape.
Investors in this most recent round of funding include: Moonshots Capital; KLI Capital; Bull Creek Capital; Sputnik ATX; Bench Management; Ross Hoffman, former Chief Business Officer at Headspace and former VP of Partnerships at Twitter; and, Vivek Garipalli, co-founder and CEO, Clover Health, among others. Backtracks previously closed its first seed round of funding of $2.1M in May 2019, led by Moonshots Capital.
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