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Next-gen PRM, partner marketing and sales ecosystem enablement solutions provider, Mindmatrix, introduces AI-based partner profiling feature

The newly introduced partner profiling feature harnesses the power of AI to revolutionize partner identification and engagement processes for businesses.

Mindmatrix, a leading provider of next-generation Partner Relationship Management (PRM), partner marketing, and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software, Mindmatrix Bridge.

This advanced AI technology autonomously gathers unstructured partner data, extracting information based on predefined requirements set by the user organization in the Mindmatrix platform. The data is then organized and used to empower companies to make informed decisions regarding partner recruitment, prioritize, and optimize their overall PRM strategies.

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With the partner profiling feature, Mindmatrix Bridge PRM Software users gain unprecedented capabilities to:

  • Efficient Partner Filtering: By automatically gathering relevant partner data, companies can swiftly identify partners aligned with their objectives, streamlining partner recruitment efforts and eliminating wasted resources on unsuitable partnerships.

This update also includes an AI-powered Partner Ecosystem Overview Dashboard that is aimed at offering more visibility to channel managers across the partner ecosystem.

The Partner Ecosystem Overview Dashboard offers a comprehensive and insightful snapshot of partner profiles, equipping channel managers with a deeper understanding of partner performance and engagement. Leveraging the power of AI, the Partner Ecosystem Dashboard provides detailed partner profile information, including:

  • Partner Lists
  • Partner KPIs
  • Partner Engagement Levels (Categorized into hot, cold, and warm segments)

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The Partner Profile Dashboard enables channel managers with actionable insights and a 360-degree view of their partner ecosystem’s performance. Based on AI outcomes, the dashboard allows channel managers to easily access key channel management metrics such as the number of opportunities/leads generated by each partner, the volume of successfully closed deals, MDF usage, training and certification levels, and more, all in real-time. By providing detailed partner analytics and engagement insights, channel managers can identify areas for improvement within channel operations, understand partner training and coaching needs and strategically align resources to drive channel success and revenue growth.

Commenting on the launch, Harbinder Khera, CEO, Mindmatrix, expressed enthusiasm about the transformative impact of the partner profiling feature, stating, “We are thrilled to introduce this groundbreaking enhancement to the Mindmatrix Bridge PRM software. By harnessing the power of AI-driven partner profiling, we are helping businesses form meaningful collaborations and build more effective partner ecosystems.” Harbinder also added, “Visibility across the sales ecosystem has traditionally been a challenge in the channel space and for channel managers in particular. And, as the channel ecosystem grows, the challenge only gets bigger. Being a next-generation PRM software provider, we have always focused on reporting and analytics with a view to resolve this challenge. Our latest AI-powered Partner Ecosystem Overview Dashboard, is yet another step in that direction.”

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