Menlo Ventures backs Nectar, the agentic social OS scaling e.l.f. Beauty, Babylist, Figma, Graza, Liquid Death and many Fortune 500. Nectar Agent launches .
Nectar Social announced a $30 million Series A led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic, with participation from True Ventures, GV (Google Ventures), and Gwyneth Paltrow’s Kinship Ventures. Founded by two sisters, Misbah and Farah Uraizee, both former Meta leaders, Nectar emerged from stealth in 2025. The company is also officially launching its Nectar Agent – the autonomous AI agent for modern marketing, available today.
Read More: SalesTechStar Interview with Ilyas Kurklu, Co-founder and CEO of Replenit
“The brands that win this next decade will be the ones who show up in every one of them, in their own voice. That’s what we built Nectar to make possible.” – Misbah Uraizee, CEO and co-founder of Nectar Social.
“AI is creating infinite content. Brands now need infinite presence. The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee, CEO and co-founder of Nectar Social. “The brands that win this next decade will be the ones who show up in every one of them, in their own voice. That’s what we built Nectar to make possible.”
Read More: You Have Cloned Your Voice. Now Your AI Is Making Cold Calls
Nectar is the AI infrastructure for modern marketing. Nectar unifies social intelligence, community management, creator workflows, and conversational commerce in one system, with official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X. Nectar Agent runs on top of it: autonomous, real-time, operating in the brand’s voice across every conversation that matters. The brand team owns voice, strategy, and approvals. Nectar runs the operation.
“Social media moves faster than any team can and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand’s judgment built in,” said Farah Uraizee, CTO and co-founder of Nectar Social. “That’s what we built Nectar to be.”
