Loop Insights Integrates Bitcoin, Ethereum and Litecoin Into Contactless Payments Platform For Retail Customers

Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated contact tracing to the brick and mortar space, is pleased to announce the final integration of major cryptocurrency payments into the Company’s contactless payment platform. Initial integration was prepared in 2018, with patents filed in 2019 and put on standby in anticipation of today’s global commerce and regulatory acceptance of cryptocurrency payments.

Read More: Sales Enablement Best Practices for 2021

The methods described in the 2019 patent application provide a unique method of facilitating and verifying cryptocurrency payments, all performed with the fundamental Loop principle of not requiring POS integration to achieve these goals.  

Loop Insights CEO Rob Anson stated: “Whereas many companies try to use cryptocurrencies as a buzz word, Loop has been way ahead of this global paradigm shift to the delight of our customers and partners who want be ahead of what we anticipate being a parabolic growth decade for cryptocurrency transactions and payments. Our Fobi device is already configured to accept leading cryptocurrencies including Bitcoin, Ethereum, and Litecoin, providing retailers with new long-term opportunities for growth and Enterprise partners with an even stronger value proposition that already includes our world-leading artificial intelligence-driven, real-time transaction technology.”

LOOP’S CRYPTOCURRENCY PAYMENT PROCESSING KEEPS PACE WITH RECENT SHIFT BY WORLD’S LARGEST COMPANIES AND PAYMENT PROCESSORS
COVID-19 accelerated the demand for contactless payment solutions, while the recovery and new all-time highs in cryptocurrency prices accelerated the pace of change in financial services, with consumers around the world adopting and demanding the ability to transact in digital currencies.

Read More: CyberArk Receives Cyber Catalyst SM Designation From Global Cyber Insurance Leaders

Loop Insights enables traditional brick and mortar retail clients and global enterprise partners to maintain or accelerate their leadership positions by easily accepting payments in the massive, growing cryptocurrency space, which has seen significant growth in both merchants and payment processors accepting cryptocurrencies including:

• AT&T became the First Mobile Carrier to Accept Payment in Cryptocurrency
• Microsoft accepting cryptocurrency on their website and Xbox store
• Visa recently filing a cryptocurrency system patent
• PayPal and Venmo accepting cryptocurrency for all online payments
• Square’s Cash App launching a Bitcoin Auto Payments Tool

HOW IT WORKS

Loop’s Fobi device will create a unique QR code that can be printed or displayed to a customer, allowing them to send payments through a mobile wallet application such as those designed to support leading cryptocurrencies. The platform will then communicate with the retailer, depositing the sum in either cryptocurrency or local FIAT currency. Because the Fobi platform is not dependent on any individual cryptocurrency, customers are free to use whichever cryptocurrency they prefer, using the mobile wallet of their choice.

Furthermore, Loop’s Fobi device provides incredible flexibility and currency risk mitigation by allowing the retailer to decide whether they would like to receive a FIAT currency or hold the cryptocurrency used in payment for future use. Moving forward, Loop will continue to work with leading cryptocurrency exchanges such as Kraken, BitFinex, and Binance to convert payments made in cryptocurrency into local FIAT currencies.

Loop Insights CTO Casey Matson-DeKay stated: “I have been involved in crypto since 2012 and recognized the need for hardware-based solutions to enable digital payments, particularly cryptocurrencies. Through the power of Loop’s Fobi device, we are able to instantly process cryptocurrency payments, confirmed by the retailer through our platform, allowing consumers to use contactless payment options such as cryptocurrencies at additional retail locations.”

Read More: Should Sales Reps Be More Attentive to Proof-reading Sales Prospecting Emails?