Kinesso, the media and marketing technology unit of Interpublic Group, announced the creation of a new proposition and entity: Matterkind. Matterkind offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels. The promise of Matterkind is the third step in a transformation that leverages the strategic data assets of Acxiom and the market leading technology applications of Kinesso to deliver an audience-centric set of addressable activation and management solutions across the media ecosystem. In leveraging Kinesso and Acxiom, Matterkind can drive results that are smarter, faster and more efficient. Matterkind subsumes the Cadreon brand and teams globally.
Matterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections through expertise and objectivity applied to the individual needs of the client; honest engagement of the most promising customers; invested partnership that fosters relationships built on lifetime value; all powered by best-in-class proprietary technology. Matterkind’s AI-fueled optimization engine centers on audience, irrespective of channels, which allows for only touchpoints that matter. This approach allows for Matterkind to deliver strategic efficiencies and effectiveness rather than media “savings” and proxy metrics. These solutions deliver up to 30% increased ROI for brands.
With the benefit of Acxiom’s proprietary and ethically sourced data, Matterkind strengthens connectivity between brands and their audiences, creating a more valuable relationship. These new solutions build upon Kinesso’s robust suite of applications, activating custom marketing solutions and High Value Audiences.
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