NIQ insights drive international expansion and measurable growth for Hisense across key global markets
NIQ, a global leader in consumer intelligence, shared new learnings from its long-standing collaboration with Hisense, a leading global brand in home appliances and smart technologies. Using NIQ’s AI‑powered market intelligence, Hisense has accelerated international expansion, improved local market decision-making, and delivered measurable growth across more than 20 key markets and 12+ categories. The case study demonstrates how AI‑driven insights help global brands move faster, localize better, and compete more effectively in complex markets.
For Hisense, our collaboration with NIQ is far more than access to market data—it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions,” said Jerry Liu, Chairman, Hisense VIDAA.
The Challenge
As Hisense expanded internationally, it faced rising complexity across global markets. Consumer preferences differed sharply across regions such as Western Europe, Eastern Europe, and Latin America, making a one‑size‑fits‑all approach ineffective.
NIQ’s AI‑powered intelligence delivered the local market depth needed to guide investment, refine product positioning, and identify the features that mattered most in each market. By embedding NIQ insights into day‑to‑day decision‑making, Hisense shifted from retrospective reporting to faster, more proactive action–anticipating demand, aligning inventory with distributors, and adjusting pricing as market conditions evolved.
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Key Results for Hisense:
- +18% CAGR in overseas revenue including TV and household appliances (2015–2024)
- 38% year‑on‑year TV value growth in Western Europe (2024)
- Stronger competitive positioning across Europe, LATAM, and other growth regions
“For Hisense, our collaboration with NIQ is far more than access to market data—it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions,” said Jerry Liu, Chairman, Hisense VIDAA. “NIQ doesn’t just provide numbers, they have become an extension of our team, helping us turn complexity into clarity.”
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“Hisense is a strong example of how global brands can use AI‑powered market intelligence to scale with confidence,” said Julian Baldwin, President, Global Strategic Accounts at NIQ. “By combining NIQ’s proprietary data, AI-driven decision systems, and local expertise, Hisense is able to read market signals with greater speed and clarity, act on them with confidence, and turn those signals into measurable growth.”
As Hisense looks ahead, the next phase focuses on deeper AI‑driven foresight to anticipate consumer trends, support sustainability-led innovation, and enable faster, more automated decision making across the business.
This case study reflects NIQ’s broader focus on embedding AI into its core solutions, helping companies move beyond insight generation to decision systems that enable faster, smarter growth at scale.
