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Flytxt Wins Frost & Sullivan MEASA Competitive Strategy Leadership Award

  • Flytxt received the award in the category ‘AI for Telecom Customer Experience’

  • This is the second time Flytxt’s competence in AI solutions for telco has been recognised by Frost & Sullivan, having previously won the 2021 Global Company of the Year Award for AI in Marketing

Flytxt, a leading provider of AI-driven Customer Lifetime Value (CLTV) Maximization SaaS, announced that it has received the prestigious Frost & Sullivan 2023 Competitive Strategy Leadership Award in the domain ‘AI for Telecom CX’.

Telecommunication companies in the expanding Middle East, Africa, and South Asia (MEASA) markets are broadening their service offerings to be the preferred digital lifestyle partner for customers. They are increasingly focusing on providing superior digital experiences that create sustained customer value. The award recognizes the market relevance and unique value proposition of Flytxt’s AI-powered solutions enabling Telco to effortlessly measure, monitor, and maximise CLTV across their business functions.

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“Flytxt has proven that embedding actionable real-time intelligence within CX workflows optimises business decisions and outcomes. With its focus on developing ready-to-use SaaS solutions that can be plugged into any CRM or CX systems with ease, Flytxt is truly democratising the generation and consumption of customer intelligence for creating profitable customer experiences in the digital era,” said Natalia Casanovas, Best Practices Research Analyst at Frost & Sullivan.

The large number of consumption data points across different products and dynamically changing customer behaviour make CLTV calculation a complex problem for Telco despite having access to modern CX and data management tools. Flytxt leverages its well-trained, privacy-preserving AI to solve this challenge. It analyses complex subscription data patterns, derives deeper insights, and offers recommended actions via APIs to existing CX workflows to optimise business outcomes. The company recently launched a Generative AI tool, which enables rapid design iterations of high performing digital products that meet business objectives.

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“We are honored to receive recognition from Frost & Sullivan for a second time for our unique technology. We foresee broader applicability of our well-trained AI across enterprise functions like Product Management, Customer Care, Marketing, and Digital. It influences decisions and actions across various CX workflows and allows telco and their digital partners to share customer insights while safeguarding data privacy,” said Dr. Vinod Vasudevan, CEO of Flytxt.

Flytxt works with industry leaders in the MEASA region such as Indosat, MTN, Orange, Ooredoo, and Zain directly or through partners for driving their CX transformation programs.

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