Amperity helps brands turn trusted customer context into real-time decisions and action through its collaboration with Snowflake AI Data Cloud
Amperity, the AI-powered Customer Data Cloud, announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Leader in Data and Identity in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Amperity was identified in Snowflake’s report as a Leader in the Data and Identity category for helping organizations unify fragmented customer data into trusted, AI-ready customer profiles that power real-time decisioning and action.
“Together with Snowflake, we’re helping brands turn customer signals into decisions and action,” said Bridget Perry, Chief Marketing Officer at Amperity
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
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“AI only creates value when brands can recognize customers, understand their context and respond in the moments that matter. That requires more than access to data. It requires trusted customer context that systems, teams, and AI can act on in real time,” said Bridget Perry, Chief Marketing Officer at Amperity. “Together with Snowflake, we’re helping brands turn customer signals into decisions and action.”
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By combining Amperity’s trusted customer context with Snowflake’s AI Data Cloud, brands can turn customer signals into decisions and action across the full customer lifecycle.
“As marketing shifts from workflows built around campaigns to systems built around real-time decisions, trusted and interoperable customer data becomes foundational,” said Denise Persson, Chief Marketing Officer at Snowflake. “Amperity helps brands activate that data into connected experiences and AI-driven outcomes at scale.”
