The journey towards the digital world is accelerating in a challenging environment and the consumer is evolving at a speed never seen before. For companies, the challenge of keeping up with this evolution has increased significantly and a digital gap has opened up.
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To help companies embrace these changes and deliver value to both consumers and themselves, Digital Transformation Agency The Keenfolks, with Johannes Ceh as advisor, has launched a landmark study entitled “Bridge the Digital Gap”, in which 59 world-leading experts have provided insights which can transform the uncertainty of the current crisis into manifold valuable opportunities.
The study has the participation of some renowned experts such as Michael Brenner, Doyle Buehler, Isabel de Clercq, Tony Flath, Ryan Foland, Dion Hinchcliffe, Timothy Hughes, Sam Hurley, Sherin Ibrahim, Ian Moyse, Robert Rose, Céline Schillinger or David Vivancos among others. Their insights cover five areas: Digital Transformation, Customer Experience, Social Media, Big Data & AI and MarTech.
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Bridge The Digital Gap Study is based on the idea that, to fully seize the digital opportunity, companies need a fundamental reset. In today’s disjointed and demanding time world, where we find ourselves in the middle of the Covid-19 crisis, it is necessary, in the words of best-selling author Robert Rose, to “stop posting for a moment, sit back and architect the right strategy for your business. Then lean in heavily and execute it brilliantly.” Without this “pause”, there is the risk that we will eventually encounter a gap that, in situations like this, could become unbridgeable.
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