SalesTech Star

Fever Expands Relationship With SugarCRM to Help Deliver Inspiring Entertainment Experiences Across the Globe

SugarCRM, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe.

Read More: SalesTechStar Interview With Roy Brockman, Director Of Marketing At SecuriThings

“Fever is committed to inspiring people through local experiences in cities worldwide and helping the event producers to create original content through our data-driven approach,” said Santiago Santamaría, Global Communications Lead, FeverUp. “After the confidence of our investors, we started with the current expansion plan. This included not only new countries like Australia, but also entrenching key cities in existing markets, such as Chicago. Today we are in more than 12 countries and 30 cities, and we will continue with this plan throughout this year. For this reason, finding a tool like Sugar, capable of scaling at the same rate as us and that allowed us to interact with our local partners and manage our sales teams in the most agile way possible was essential.”

Read More: SalesTechStar Interview With Tricia Bonora, Vice President, Channels At OPAQ

“We are excited to support innovative companies like Fever and help them achieve a comprehensive, clear view of their partners to better deliver on the customer experience,” said James Frampton, SVP and GM of EMEA for SugarCRM. “We look forward to working with Fever, in collaboration with our Spanish partner Opentix, as they continue expanding globally and build even stronger relationships with the event organizers they serve.”

Read More: SalesTechStar Interview With Trent Mayberry, Chief Digital Officer At UST Global

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.