WishUpon—included on STATION F’s Future 40 2019 ranking of companies with strong growth potential and a member company of Born2Global Centre—recently released a wishlist-based virtual gift function. WishUpon App is a wishlist service that allows to shoppers consolidate their items from multiple shopping malls onto a single “wishlist.” In essence, WishUpon allows users to put all their items into a single “shopping bag,” instead of having to use a different shopping bag for each and every store. Its greatest advantage is that it frees users from having to remember exactly where they saw their desired products when they are ready to make a purchase. The service also sends users notifications if the price of a product on their wishlist goes down. With WishUpon’s price notification function, users can purchase their favorite products at the right time and at optimal prices. Items can be added to user wishlists through the WishUpon mobile app or through a mobile browser share extension (Safari, Chrome, etc.). By installing the WishUpon Chrome browser extension, users can also save or view their wishlist items on their PC.
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WishUpon’s virtual gift function operates as follows:
- The WishUpon user creates a gift registry of items selected from his or her wishlist and shares the gift registry with other people through Facebook messenger or WhatsApp.
- Anyone who receives the message with the gift registry link can select an item off the gift registry, write and attach their own gift message, and then send the selected gift to the WishUpon user
- The WishUpon user then “experiences” receiving the gifted through an animated unboxing video
- The WishUpon user then confirms the gift and fills out his or her address for shipment and other relevant details (item size, color, etc.). The WishUpon user can also write a thank-you message to the gift-giver that is sent by email
- The gift-giver then receives an email and completes their payment for the gifted item
Although the virtual gift function is currently available only for iOS, an Android version is also being developed for release in the near future.
Danbee Lee, CEO of WishUpon, said, “Wishlist-based gift giving is expected to increase user satisfaction with digital gifts and offer joy through the virtual gift-giving and gift-receiving experience. This function will initially be offered to retailers as a B2B solution in the second half of the year.
