Tag-n-Trac, a leading provider of advanced technologies for smart IoT tracking, today emerged from stealth and announced it has raised $10M in Series A funding led by Dell Technologies Capital with participation from Merck Global Innovation Fund and Aerosafe Global Inc.
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“Our proprietary smart label platform enables customers with intelligent demand forecasting, real-time alerting and the ability to meet regulatory requirements. With Tag-n-Trac, customers are given optimized visibility into their products throughout the entire logistics and supply chain lifecycle.”
Tag-n-Trac was founded by industry experts with the goal of modernizing the entire logistics lifecycle. The company’s innovative SaaS platform offers complete, real-time visibility into the entire global supply chain ecosystem. The technology combines low-cost “printable” hardware sensors and a sensor-agnostic SaaS platform to help shippers, logistics providers and manufacturers track location, status and condition of goods from manufacturing to shipping to last-mile delivery.
“Today’s supply chain ecosystem is fraught with inefficiencies and manufacturing challenges; organizations are already struggling to navigate these complexities without the added worry whether products are safely transported from the factory to end-users,” said Venu Gutlapalli, CEO, Tag-n-Trac. “Our proprietary smart label platform enables customers with intelligent demand forecasting, real-time alerting and the ability to meet regulatory requirements. With Tag-n-Trac, customers are given optimized visibility into their products throughout the entire logistics and supply chain lifecycle.”
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The Tag-n-Trac platform, powered by wireless Bluetooth and cellular smart label technologies, grants a full end-to-end view to help efficiently address production obstacles such as temperature excursions, tamper detection and potential diversions. Serving a variety of market verticals, Tag-n-Trac works with supply chain partners including multi-modal 3PLs, ERP, BI software providers and packaging/labeling manufacturers. Customers gain real-time visibility down to the product level for a more comprehensive view into behaviors, trend insights and potential blind spots.
“Tag-n-Trac is the fabric for redefining supply chain visibility,” said Gregg Adkin, Managing Director, Dell Technologies Capital. “Its comprehensive business intelligence platform digests supply chain data in real-time to empower customers with in-depth analysis that can easily be converted into actionable insights. Given the current supply chain complexities which have been further exacerbated by the global pandemic, Tag-n-Trac is in a unique position to revolutionize the next chapter of supply chain innovation.”
