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Progress Releases 35+ New DataDirect Connectors for Strategic Decision-Making

New connectors provide real-time access to Foursquare, Google Calendar, Twitter, WordPress, YouTube, Zoom and more to help organizations bridge the data gap for analytics-driven effectiveness

Progress (Nasdaq: PRGS), the trusted provider of infrastructure software, today announced the availability of 35+ new Progress® DataDirect connectors to help organizations overcome the challenge of accessing data and business intelligence from disparate applications. Adding to an industry-leading portfolio of pre-built connectors, the new series provides fast and direct access to a variety of popular data sources, including Foursquare, Google Calendar, Twitter, WordPress, YouTube, Zoom and more.

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Data connectivity is increasingly critical to companies’ ability to win, serve and retain their customers. In order to leverage that data, they must have access to quality information from various sources that provide impactful metrics from which they can build a plan of action. Data connectors are an essential component of data integration which enables enterprises to integrate various data sources and turn the information into actionable insights. With DataDirect connectors, organizations can seamlessly connect any data source, both in the cloud and on-premises, to any application in a secure, reliable and high-performing way—arming them with the insights they need, regardless of infrastructure, to drive revenue and customer success.

“Businesses the world over are tasked with leveraging technology in new and unique ways in the face of disparate workforces, hybrid events and a future of work that is continuing to evolve. To be successful, every organization needs to leverage new sources of data that are highly distributed, diverse, and dynamic, which is difficult, at best,” said Stewart Bond, Director, Data Integration and Intelligence Software research at IDC. “Data access and integration has become a mandatory requirement, as organizations look to tap into new data types to better understand customers, business operations, and economic conditions, to compete effectively in a digital-first world.”

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The new DataDirect connectors offer direct real-time connectivity to a vast array of popular data sources:

  • Back Office: Sage Cloud, Square, Xero, Zoho CRM
  • Cloud Data Warehouse: Azure Reserved VM Instances
  • DevOps: Qmetry
  • Big Data: Azure Data Lake Storage
  • MarTech: Ahrefs, BigCommerce, eBay, Foursquare, Google AdSense, Google Calendar, Google Campaign Manager, Google Contacts, Google Search Ads 360, Klaviyo, Mailchimp, Marketo, PayPal, QuickBooks, Quora Ads, Semrush, Tumblr, Twitter, Wistia, WordPress
  • Relational/Analytics: Salesforce Einstein, YouTube Analytics
  • SaaS/Cloud: Azure Compute, Azure Resource Health, Confluence Cloud, DocuSign, Google Drive, Salesforce Chatter, ServiceNow, Stripe, Yelp, YouTube, Zoom

“With more data being generated than ever before, it’s often the unique and newer data sources that provide the nuggets of insights. When these bits of data are analyzed, the results can make substantial differences for organizations,” said John Ainsworth, EVP Enterprise Application Experience Products, Progress. “Progress understands this, and continually develops additional connections to data sources that are important to our customers and partners.”

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