SalesTech Star

Looker Achieves AWS Retail Competency Status and Amazon Redshift Ready Designation

Company Now Has Achieved Four AWS Competencies: Data & Analytics, Mobile, Retail and Digital Customer Experience

Looker, a leading data platform company, announced at the re:Invent Global Partner Summit in Las Vegas that it has achieved Amazon Web Services (AWS) Retail Competency status, andthe Amazon Redshift Ready designation demonstrating Looker’s successful integration with Amazon Redshift.

AWS Retail Competency

The AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across Customer Engagement, Corporate Merchandising and Planning, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practice for Retail on AWS.

Read More: Vonage Earns 2019 CRN Tech Innovator Award

The AWS Competency is built on two pillars – proven customer success and technical proficiency — that are at the core of this Amazon Partner Network (APN) Differentiation Program. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building a highly secure, high-performing, resilient, and efficient cloud infrastructure for industry applications to give customers an increased confidence when making decisions. Achieving the AWS Retail Competency differentiates Looker as an AWS Partner Network (APN) member that delivers specialized technical proficiency. To receive AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

“We understand how crucial it is for retail and ecommerce companies to have insights into every aspect of their business so they can make informed data decisions and take immediate action,” said Frank Bien, CEO at Looker. “Achieving AWS Retail Competency status deepens our commitment to retailers while continuing to support our customers in achieving their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

Looker is the platform for data that puts real, actionable information into the hands of its users across an organization when they need it by infusing data experiences into day-to-day workflows. It allows virtually any organization to extract value from data at web scale and embed customized Looker data experiences.

Read More: ChannelAdvisor Connect 2020 Announced

For retail and eCommerce customers, Looker gives companies the ability to understand almost every aspect of their business, from how web page activities impact conversion rates to finding friction points in the purchasing process. The insights provided by Looker provide a better understanding of promotional cycles and highlight breakdowns across demand stages to find pain points on the path to purchase and to maximize profits. Looker also provides key insights into brand performance by category, the ability to analyze product availability, identify gaps in the supply chain, decrease unnecessary expenditures, and gain an overall better understanding of customer behavior.

Amazon Redshift Ready Designation

Achieving the Amazon Redshift Ready designation differentiates Looker as an APN member with a product integrating with Amazon Redshift and is generally available and fully supported for AWS customers. Amazon Redshift Ready Partners have demonstrated success building products integrated with Amazon Redshift by helping AWS customers evaluate and use their technology productively, at scale and varying levels of complexity.

To support the seamless integration and deployment of these solutions, AWS established the Amazon Redshift Ready Program to help customers identify products integrated with Amazon Redshift and spend less time evaluating new tools, and more time scaling their use of products that are integrated with Amazon Redshift.

“Every function within our company uses a variety of data products to make critical business decisions and we customize those data products in order to meet the needs of each team,” said Barkha Saxena, Chief Data Officer at Poshmark. “Amazon Redshift and Looker have been integral to making our vision of data democratization a reality and have helped build a culture where everyone is empowered to make data-driven decisions.”

Read More: Mediagrif Announces Closing Of The Acquisition Of K-Ecommerce


Write in to and to learn more about our exclusive editorial packages and programs.