Global research from digital experience analytics leader Contentsquare, reveals that tourism websites have experienced an increase in transactions in the past week. This analysis comes from the Covid-19 Impact on eCommerce Data Hub created by Contentsquare and is based on real-time data from over 6.5 billion sessions across more than 20 industries worldwide.
The research shows that the US is leading the change, with a +40% increase in tourism transactions. This is followed by the UK which has seen a +28% spike and France with a +26% upsurge.
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As well as insights on tourism, the data reveals the biggest changes in transactions in other industries:
· Fashion tops most transactions in the US: According to this week’s data, fashion transactions are up a whopping +99% in the US this week. While in the UK, fashion has seen a dip in transactions, -9% compared to the previous week.
· Positive signs for luxury goods: Both the US and UK experienced a good week for luxury goods with sales in this sector increasing by +45% and +21% respectively. The upsurge in the US could be down to savvy consumers preparing for Mother’s Day, with jewellery and watch sales also up +22%.
· Online grocery purchases subsiding: Following week after week of huge surges in online grocery shopping, the data reveals that transactions in the US, UK and France has fallen, with the US and France seeing a -1% drop, and the UK experiencing a -4% drop — perhaps as a result of supply chain issues.
· Home goods and DIY transactions are up and down: After experiencing a peak last week, transactions in this sector have slowed down in the US, with -37% less transactions. However, in the UK, transactions continue to increase, up +14% since the previous week.
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Commenting on these findings, Aimee Stone Munsell, CMO at Contentsquare said, “Throughout this pandemic, travel has been one of the hardest hit industries with thousands of holidays cancelled and people being reluctant make any travel plans for fear that they may not be able to go. However, it appears that there is now a glimmer of hope for this industry and others as our data suggests that consumers are both planning, and spending, for the future — a positive economic takeaway in these uncertain times.”
