Channel Factory strengthens position in the market with new roles dedicated to growing the business and enhancing customer needs
Channel Factory, the global brand suitability and ad performance platform for YouTube has appointed three key female leaders to oversee product operations, EMEA marketing efforts and business growth. Channel Factory continues to expand its global footprint with a growth mindset focused on diversity within the organisation. The new roles include Jessica Littlemore, Marketing Director Europe, Middle East, and Africa (EMEA); Emily Deere, VP of Product Operations; and Chelsea Jacobson as VP of Sales (Midwest).
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The expanded leadership team includes the following:
- Jessica Littlemore brings 18 plus years of experience to the team and will serve as the Marketing Director of Europe, Middle East, and Africa (EMEA). Littlemore’s diverse background includes overseeing high-profile events and digital strategy for global brands. Littlemore will assist with Channel Factory’s global marketing efforts helping to expand business in Europe, the Middle East and Africa. She will be based in Channel Factory’s London office, reporting into Rob Blake, the Managing Director of the UK and Lauren Douglass, SVP Global Marketing.
- Emily Deere will lead Channel Factory’s product development pipeline as its first vice president of product operations. At Channel Factory, Deere will execute the development of product lines from start to finish, enhance current products and help Channel Factory on its mission to empower brands with more conscious and inclusive advertising solutions. Deere will report directly to CEO and founder, Tony Chen, and will be first and foremost recruiting new talent to build out Channel Factory’s own diverse product team.
- Chelsea Jacobson has joined Channel Factory from Ogury to run the Midwest region as the VP of Central Sales. Jacobsen brings over ten years of media and technology sales experience helping to grow small ad tech startups as well as top-tier advertising publishers. In her new role she will focus on driving business growth while creating strong, lasting relationships with some of the top digital agencies and brands in the world. Jacobson will report directly to Chief Revenue Officer Jeremy Haft, and oversee strategic plans to help partners quickly adapt to ever-changing industry needs.
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“We are thrilled to expand our team and know these executives’ diverse backgrounds will help us to expand our global footprint. Each individual brings deep industry experience and operational expertise in driving product roadmaps, building exceptional teams and experience with execution of digital marketing strategies,” said Tony Chen, CEO and founder at Channel Factory. “We have the utmost faith in Chelsea, Emily and Jessica and their ability to enhance Channel Factory’s current offerings while also building state of the art products to launch the marketing industry into a more conscious, inclusive future.”
Channel Factory is dedicated to creating a more diverse workforce while helping advertisers implement conscious advertising efforts. The expanded female leadership bench joins shortly after Channel Factory announced the launch of The Conscious Project, aimed at addressing inherent bias in advertising and creating a better video ecosystem.
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