SalesTech Star

Appfire Acquires Swiss Atlassian App Vendor Beecom Products

Appfire, a leading provider of apps for software development teams, announced it is continuing to expand its product portfolio with the strategic acquisition of Platinum Marketplace Partner Beecom Products AG, makers of JSU Automation Suite for Jira Workflows, among the most widely used apps in the Atlassian ecosystem with over 18,000 active installations. The transaction is the company’s second following a recent $49M investment led by Silversmith Capital Partners to expand its cloud-based product offerings and support strategic acquisitions of complementary apps.

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In its second recent acquisition, @Appfire has acquired the products division of @beecomAG. The Swiss-based Beecom Products is the maker of the popular JSU Automation Suite for @Jira Workflows.

Since 2000, Beecom’s founders have bootstrapped the company to scale by focusing on developing the most trusted product solutions to help teams customize their Jira instances and work together more efficiently. Beecom’s core JSU app helps companies like Cisco, Facebook, Nike, Tesla, and JP Morgan streamline workflows, without code, using transition-based triggers within Jira. JSU’s addition into the Appfire product family positions it as part of a portfolio featuring several of the top-selling workflow category apps in the Atlassian ecosystem.

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“With JSU, the Beecom product team has developed one of the most trusted workflow wonders in the entire Atlassian ecosystem, and we have a shared passion for helping the flow of work within teams,” Randall Ward, Appfire co-founder and CEO said. “With such a long and impactful history of helping teams customize and scale their Jira instances, Beecom Products is a natural fit to join the Appfire portfolio of brands. We couldn’t be more thrilled to welcome their team into our family.”

Appfire will provide resources into Beecom’s key product JSU Automation Suite for Jira Workflows, ensuring the Cloud and Data Center growth markets are served and supported at all times, to an outstanding quality.

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