SalesTech Star

adidas Migrates SAP Environments to AWS

As the preferred cloud provider for adidas SAP workloads, AWS will help one of the world’s largest sports brands to transform its business by implementing SAP S/4HANA

Amazon Web Services (AWS), an Amazon.com, Inc. company, announced that adidas AG, one of the largest sports brands in the world, has selected AWS as its preferred cloud provider for SAP workloads. With this announcement, adidas will migrate its SAP environment to AWS and implement a modern SAP S/4HANA platform. Running these business-critical SAP workloads in the cloud will enable adidas to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business, and support new business models such as direct-to-consumer.

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“We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalized offers that deepen the consumer relationship.”

Modernizing its ERP system with SAP provides adidas with the technology foundation needed to connect its data across its entire global operations. This new cloud-based system will support the company’s physical sales channel by enabling SAP environments to be integrated with AWS capabilities, such as machine learning and analytics, to streamline supply chain, inventory, and merchandising operations for retail stores around the world. By creating a cloud-based consumer experience, adidas can offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

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AWS’s extensive SAP experience allows adidas to closely integrate its SAP S/4HANA environment with AWS technologies to enable advanced analytics capabilities, data science, and enterprise reporting. By building a cloud-based data lake on AWS, adidas will gain visibility across its internal and consumer-facing operations to deliver new business and consumer insights. By applying machine learning capabilities, such as Amazon SageMaker, AWS’s service that helps developers and data scientists build, train, and deploy machine learning models quickly in the cloud and at the edge, adidas data scientists can predict seasonal demand for products to ensure the right product is available at a specific warehouse or retail store at the right time to increase customer satisfaction. In addition, Amazon SageMaker can also be applied to sales data to enable the sports company to provide personalized product and fit recommendations. This capability will help the adidas e-commerce site to match individual consumer’s style preferences and provide a more personal experience that deepens brand loyalty.

Using high performance computing on AWS, adidas is able to run complex workloads simultaneously for design teams around the world to modernize 3D design capabilities at scale. This capability will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. AWS enables the sports brand to create digital twins, virtual representation of its product lines, that will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. Overall, incorporating these technologies into the design process will result in faster product creation and design for athletic apparel and shoes, enabling designers to quickly incorporate consumer feedback at the early stages of the creation process.

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