Blue Prism (AIM: PRSM), a global leader in intelligent automation, today announced that Chip Coyle has been named Chief Marketing Officer, where he will lead the company’s global marketing strategy, including go to market, customer experience, reputation and branding. Coyle has been interim CMO since March and during that time has become a key member of the executive leadership team.
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Coyle brings more than 30 years of practical, proven marketing leadership. Throughout his career, Coyle has held leadership positions with Oracle and Infor, and as a marketing advisor has helped transform brands and grow businesses across a range of enterprise software and professional services firms. Blue Prism will be leveraging this experience in personalized marketing, go-to-market strategy, building brands, and leading world-class teams to extend its leadership in enterprise robotic process automation (RPA) and intelligent automation. Coyle and his team will amplify how Blue Prism software allows business people to directly automate and transform enterprise business processes, at scale.
“Adding Chip to our executive ranks further strengthens Blue Prism’s ability to launch new products, enter new markets and expand our rapidly growing customer base,” says Jason Kingdon, Chairman and CEO of Blue Prism. “His track record of success with leading global operations while maintaining and supporting an entrepreneurial culture will be key for Blue Prism’s ongoing success in our mission to deliver a digital workforce for every enterprise. We are delighted to now have him onboard in a full-time capacity so we can take our brand to the next level.”
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