FanSignalsTM, a Wiland MarketSignalsTM product, helps Victory+ unlock predictive audience intelligence to grow retention and advertising revenue.
WilandTM, a leader in predictive audience intelligence, announced a new client partnership with A Parent Media Co. (APMC) to support its free sports streaming platform, Victory+. Through this partnership, Victory+ will use FanSignals™, Wiland’s predictive audience intelligence solution, to gain deeper audience insights—helping both Victory+ and its advertising partners better understand viewers, inform content decisions, and drive stronger engagement.
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The partnership marks Wiland’s expansion into free, ad-supported streaming platforms, extending the company’s proven sports, entertainment and consumer brands capabilities into business models where understanding audience behavior and engagement drivers is critical to success. FanSignals transforms Victory+ audience data into actionable consumer segments built on demographics, interests, and category affinities—enabling smarter engagement and monetization strategies while protecting the trust of users.
“The free, ad-supported streaming market demands more than viewing data—it requires predictive intelligence,” said Mike Gingell, CEO of Wiland. “Victory+ understands that growth is driven by a superior user experience and the high-precision audience data that advertisers demand. FanSignals makes both possible.”
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“Victory+ is built to bring fans closer to the teams, leagues and creators they love while creating a meaningful bridge for our partners,” said Joe Leavitt, CRO at A Parent Media Co and Victory+. “FanSignals gives us the intelligence to better understand our audience, strengthen retention, and deliver greater value to advertisers through one of the few experiences that still commands undivided attention: the magic of live sports.”
“The FAST market is maturing fast, and the platforms that win will be the ones who can give advertisers precision, not just reach,” said Andre Murphy, VP of Sports & Entertainment Division at Wiland. “FanSignals gives Victory+ the audience intelligence to deliver exactly that.”
The partnership positions Wiland as a leading data intelligence partner for free, ad-supported streaming services—demonstrating how platforms can leverage predictive analytics to optimize advertising revenue models.
