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Threedium and Lightspeed Announce Partnership to Provide 3D Product Visualization Across Wholesale Ecosystem

Threedium announced its partnership with Lightspeed  to enhance and elevate the B2B buying process. The integration of Threedium’s 3D technology into the NuORDER by Lightspeed platform enables brands to add interactive, 3D product visualizations to their digital linesheets, catalogs, and virtual showrooms. Threedium will also provide NuORDER by Lightspeed customers with the ability to upload 2D images and quickly and easily produce and publish 3D assets directly in their eCommerce shopping experiences.

Threedium provides enterprise customers with a low code, no code 3D engine to allow anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites and virtual stores. Mike Charalambous, CEO of Threedium said, “Our partnership with NuORDER by Lightspeed represents a digital transformation of retail coming to life in the overall use of 3D within the ecommerce channels and will allow for enhanced digital shopping experiences using 3D. Threedium and NuORDER by Lightspeed will provide a one-stop to build and deploy 3D solutions across their wholesale ecosystem and we are excited to bring this to the world’s wholesale buyers.”

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“Threediums immersive 3D formats allow forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualize the products they are buying by replacing samples with detailed interactive 3D images”

Together, NuORDER by Lightspeed and Threedium will provide:

  • Fast and scalable asset creation of 3D/AR digital twins
  • Creation of 3D/AR viewers for use within ecommerce
  • Real-time B2B product configurators allowing customers to choose from various color and material options as well as customization of the product in real time 3D
  • Ability to generate metaverse-ready products to sell to avatars with the ability to redeem in store

“Threediums immersive 3D formats allow forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualize the products they are buying by replacing samples with detailed interactive 3D images,” says Dipak Pandya, Head of Product and Technology at NuORDER by Lightspeed.

Together, Threedium and NuORDER by Lightspeed are providing omnichannel options as brand partners decide when and where they want to display and sell their product— whether that is on their platform, on their website, or in the metaverse. This partnership provides flexibility to brands as they choose when and where to sell their products in an increasingly digital world.

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