Synchrony and Rooms To Go Renew Consumer Financing Partnership To Create Omnichannel, Personalized Shopping Experience
21-year Partnership Results In Premier Repeat Sales Growth for Rooms To Go Companies To Expand Digital Account Management Capabilities and Offer Special Promotional Financing
Synchrony, a premier consumer financial services company, and Rooms To Go, the nation’s largest independent furniture retailer, today announced the renewal of their strategic financing partnership. The multi-year agreement enables Room To Go cardholders to decorate now and pay over time with industry-leading digital account management features, special financing options and private discount offers.
In this omni-channel age, Synchrony and Rooms To Go have partnered to enhance the consumer shopping experience by streamlining and simplifying the financing application process. Recently, Synchrony launched new digital capabilities for Rooms To Go which will enable Rooms To Go to offer greater buying power and convenient financing to their customers quickly and transparently wherever they may be along their path to purchase.
“Rooms To Go’s long-term financing partnership with Synchrony has been crucial to our growth and resulted in an increased repeat sales rate among our customers,” said Peter Weitzner, Vice President, Rooms To Go. “We look forward to collaborating with the Synchrony team to continue to offer capabilities that help to engage more customers, simplify the purchase experience and increase the lifetime value for our customers.”
“The Synchrony and Rooms To Go teams have worked closely together to create unique payment experiences that have driven customer satisfaction and business results,” said Curtis Howse, CEO, Home & Auto, Synchrony. “Financing is a critical part of the customer experience, and we look forward to continuing to create exceptional experiences for Rooms To Go customers by leveraging insights and new payment solutions.”