Swimlane, an independent leader in security orchestration, automation and response (SOAR), announced the launch of its new Insider Channel Program, a two-part advanced channel program designed to create long-term profitable partner growth while continuing to enable the cybersecurity industry as a whole. On the heels of the company’s recent acquisition announcement, the program launch is another indicator of Swimlane’s continued momentum in the SOAR market.
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“The Swimlane Insider Channel Program expands on existing relationships and builds on our mutual success while allowing partners to leverage even more benefits, resources and tools from their Swimlane SOAR solution.”
The Swimlane Insider Partner Program is dedicated to enhancing partner opportunities, capturing new revenue streams and driving tighter collaboration to help customers with their unique security ecosystems. The tiered program consists of new competitive discounts, specializations for service delivery and managed services, and more, allowing partners to grow a profitable SOAR business with unique expertise and differentiated practices.
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“The channel is a core part of Swimlane’s business,” Swimlane Vice President of Global Channels Andy Duewel said. “The Swimlane Insider Channel Program expands on existing relationships and builds on our mutual success while allowing partners to leverage even more benefits, resources and tools from their Swimlane SOAR solution.”
Additionally, the new Swimlane Immersion Program seeks to expand partners’ knowledge base with advanced training and certifications, aiming to help partners realize more revenue with both products and services. The phased program reinforces Swimlane’s commitment to bolstering the entire cybersecurity industry with training for every step of the sales cycle and courses ranging from identifying use cases to advanced Swimlane engineering.
“As one of Swimlane’s strategic partners, we’re thrilled they’re rolling out a new, formalized partner program,” said Fishtech Group Co-Founder and CCO Chuck Crawford. “By enhancing their channel offering while launching a new training and certification program, Swimlane is showing their commitment to the channel, and it’s exciting to see them grow and evolve as a leading SOAR company.”
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