PROS Partners with ISB AG to Tackle Pent-up Demand for Pricing Excellence in DACH

PROS®, a provider of AI-powered solutions that optimize selling in the digital economy, today announced a strategic partnership with ISB AG to expand the PROS implementation, integration and support capabilities to customers across Germany, Austria and Switzerland. The new partnership will deliver PROS industry-leading pricing software with ISB AG’s implementation expertise to customers with the ongoing support needed to enable future adoption of PROS solutions, helping to accelerate digital selling transformations in the region.

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“With its strong DACH footprint, proven domain and industry expertise, ISB AG is the right partner for PROS to deliver market-leading pricing solutions to meet these demands while extending our regional presence. Welcome, ISB AG, to the PROS partner ecosystem.”

The rise in buyer preference for digital channels has caused pricing complexity to increase exponentially. Pricing systems that generate consistent and harmonized prices across all go-to-market channels are the only way companies can meet the needs of today’s buyers while building customer trust and loyalty. A local partner with deep-rooted expertise in navigating complicated IT landscapes can drive a smooth implementation of these critical systems, ensuring companies can best serve their customers now while progressing towards bringing their full digital strategy to fruition.

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“Businesses are craving AI-based pricing solutions to meet buyers’ expectations for real-time, relevant pricing to drive digital selling initiatives that fuel revenue and margin growth,” said PROS Vice President of Alliances EMEA Lionel Chapurlat. “With its strong DACH footprint, proven domain and industry expertise, ISB AG is the right partner for PROS to deliver market-leading pricing solutions to meet these demands while extending our regional presence. Welcome, ISB AG, to the PROS partner ecosystem.”

For more than 10 years, ISB AG has supported all aspects of price management such as price analysis, price implementation and discount/bonus management. Implementing more than 1,000 projects, ISB AG brings a methodical, proven approach that has driven success for its customers over a 30-year history.

“The collaboration between ISB AG and PROS will enable customers to power pricing capabilities that best serve the buyers in their markets,” said ISB AG Vice President of Sales Industry Stefan Kröller. “Together, we will help B2B companies in Germany, Austria and Switzerland achieve exceptional business results.”

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