Primaris Launches PRIMARCHÉ: First Ever Omni-Channel Shopping Centre Marketplace
Connecting our malls, retailers and shoppers, through the delivery of a world-class, frictionless customer experience, both in-store and online.
Primaris Management Inc. (“Primaris”) and Dropit Shopping (“Dropit”), a leading multichannel digital retail platform, are excited to announce an exclusive strategic partnership, and launch of the digital marketplace PRIMARCHÉ. This first ever retail innovation digitizes real-time store inventory within Primaris’ national shopping centre network into one marketplace, replicating the shopping experience online with one-cart checkout, and fast delivery from the shopping mall closest to the shopper’s location.
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“The global pandemic has accelerated trends in consumer behaviour that otherwise may have taken years to unfold. PRIMARCHÉ enables our shopping centres to better service the communities in which we operate and benefits our retail partners by creating efficiencies in last mile delivery”
Please see the PRIMARCHÉ video to learn how this integrated technology platform solves the challenges of the last mile.
“The global pandemic has accelerated trends in consumer behaviour that otherwise may have taken years to unfold. PRIMARCHÉ enables our shopping centres to better service the communities in which we operate and benefits our retail partners by creating efficiencies in last mile delivery,” said Patrick Sullivan, Primaris’ Chief Operating Officer.
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As a forward-thinking, leading Canadian mall operator, Primaris is embracing eCommerce, positioning itself as a powerful player in Canada’s retail ecosystem.
PRIMARCHÉ will roll out across five Primaris shopping centres including Dufferin Mall (Toronto), Stone Road Mall (Guelph), Cataraqui Centre (Kingston), Orchard Park Mall (Kelowna), and Park Place Mall (Lethbridge) with additional malls to follow. Primaris will capture retail sales at the mall and receive a percentage of marketplace sales.
Through a confluence of technological advances powered by Dropit, PRIMARCHÉ achieves a previously impossible combination of convenience, shipping speed and fulfilment flexibility for retailers of all sizes, including local and independent stores. Primaris, through the PRIMARCHÉ marketplace, enables its retailers to benefit from an additional online sales channel, greater brand exposure, and an expanded customer base.
“Dropit is proud to partner with the Primaris team to bring this Canadian-exclusive omnichannel solution to life. Primaris is a forward-thinking company with an extraordinary vision for the future of retail. Their dominant enclosed shopping centre portfolio is an ideal fit for the Dropit technology, and we are confident that the customer will be met with exceptional and seamless shopping experience”, says Stuart Ford, COO, Dropit.
