SalesTech Star

Packable and Tradeswell Enter into Partnership to Enhance SaaS Offerings for Clients with Data-Driven, AI-powered Technology

Tradeswell’s operating and intelligence platform becomes a critical component of Packable’s advanced headless commerce system

Packable, a leading e-commerce company with a proprietary tech-enabled offering, sitting at the intersection of brands, marketplaces and customers, and Tradeswell, the operating system for real time commerce, today announced a partnership that will bring together Tradeswell’s advanced data, operations and intelligence platform and Packable’s proprietary technology offerings in data, commerce and marketing engines to create an end-to-end technology solution for Packable’s data driven e-commerce platform.

Through this partnership, Tradeswell’s proprietary AI-powered operating and intelligence platform will play a critical role in advancing Packable’s vision of a single unified hub of cross-functional data powering efficiency with automated actions and insights for client teams. Tradeswell is an experienced player in this space and has worked with over 250 brands to improve their ability to measure performance and gain a deeper understanding of their e-commerce businesses through the removal of black boxes and consolidation of data across the entire e-commerce value chain, from retail and marketing to finance and logistics.

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“But now, what we’ve developed anticipates what programmatic digital commerce looks like years into the future. We’re excited to work with Packable to become the AI engine powering e-commerce 3.0.”

“Packable is thrilled to partner with Tradeswell to build on our strong foundation of e-commerce enablement and create a true end-to-end solution for brands. This is an exciting time of growth, as we work hard to expand our SaaS offerings for our customers and forming strategic partnerships to co-create unique solutions in order to power brands growth in e-commerce is critical to our continued success,” said Andrew Vagenas, CEO of Packable. “We’re also proud to be making an investment in Tradeswell, demonstrating our confidence in the long-term viability of their technology and allowing the Tradeswell team to reach new heights. Beyond this exciting investment, our partnership will allow our brand managers and brand partners to work closely together and unlock insights to drive profitable revenue growth and increased brand market share. By working with Packable and Tradeswell, brands can rely on the right tools and technology for lightning-fast, machine-smart decision-making.”

Unlike firms that acquire emerging D2C brands to grow their business on Amazon, Packable partners with its clients to accelerate their third-party businesses across all leading marketplaces, enabling such clients to scale through digital commerce. While many brands struggle with marketplace management, global supply chain challenges, warehousing, fulfillment, and advertising efforts, Packable has systems and technology that can smartly automate various steps in the marketplace ecosystem to ensure positive consumer experiences and acceleration in sales for brands.

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“Packable is a powerhouse and sets the industry standard in the markets it serves and each that it enters,” said Paul Palmieri, CEO of Tradeswell. “We are excited to partner with a company that understands how true advantage in e-commerce comes from faster and nuanced access to enhanced data and insights across e-commerce channels.”

“Even just a few years ago, the technology that existed for brands would not be able to keep up with how quickly marketplaces were evolving,” said Jesse Leikin, SVP Products & Technology at Tradeswell. “But now, what we’ve developed anticipates what programmatic digital commerce looks like years into the future. We’re excited to work with Packable to become the AI engine powering e-commerce 3.0.”

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