SalesTech Star

North America’s Largest Distributor of Luxury Fashion Chooses PIM Provider, Digital Wave Technology

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MadaLuxe Group, the leading worldwide distributor of luxury fashion, has selected Digital Wave Technology for its Product Experience Management (PXM) Suite that combines Product Information Management (PIM), Product Master Data Management (PMDM), and Digital Asset Management (DAM), all on one platform.

The addition of MadaLuxe Group to Digital Wave’s established customer base marks a significant step further into the world of luxury fashion for the SaaS provider, and MadaLuxe Group’s adoption of the suite signifies the elevation of its already ambitious digital strategy.

After evaluating other PIM providers, MadaLuxe Group chose Digital Wave PXM Suite for its key differentiators:

  • Its proven ability to increase speed to market
  • Its ability to create a single source of truth
  • Its flexible, tailored approach to the luxury brand’s unique business model
  • A roadmap that aligns with the luxury brand’s ambitious future vision and goals

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“Digital Wave PXM Suite stood out from its competition because it doesn’t put our processes into a box—instead, it’s tailored to our business and framework without the cost of a custom solution,” remarked Robert Seaborn, VP Systems & Business Applications at MadaLuxe Group. “Not to mention, we received incredible service and attention from the Digital Wave team from the start. MadaLuxe Group is eager to hit the ground running with PXM Suite.”

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“We’re especially delighted to work with MadaLuxe Group because of their talented team along with how closely our roadmaps align,” said Louise Hynd, SVP Business Development at Digital Wave. “Digital Wave has bold aspirations, and we’ve found a great match in MadaLuxe Group.”

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