Collaboration combines NIQ’s Product Intelligence capabilities, built on Brandbank’s trusted product content, data, and intelligence, with Lula Commerce’s AI-powered platform to accelerate smarter, AI-ready digital commerce for convenience retailers
NielsenIQ , a global leader in consumer intelligence, announced a strategic collaboration with Lula Commerce, an AI-powered ecommerce platform built to help retailers launch and scale digital commerce quickly and easily.
The collaboration brings together two critical building blocks of successful ecommerce: trusted, complete product content and easy to launch, branded digital commerce experiences, making it simpler for convenience retailers to get online faster, meet shopper expectations, and unlock more value from their digital ecosystems. This collaboration reflects NIQ’s broader Product Intelligence strategy, a foundational pillar within its Connected Content suite, designed to power how products are understood, discovered, and selected across digital and AI-driven commerce environments.
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Lula Commerce helps retailers rapidly launch and operate an ecommerce experience, connecting them to the world’s largest third-party delivery service providers (DSPs) and building them a first-party ordering channel within their own app and website. Retailers fulfill all orders from one platform with Lula handling tasks like analyzing and selecting locations, communicating with DSPs, and digitizing store menus. NIQ Product Intelligence, built on Brandbank, powers these digital menus with trusted and complete product content, structured attributes, and contextual intelligence, ensuring products are accurate, consistent, and ready to be interpreted across commerce systems, search, and AI-driven experiences. This enables a more unified, complete, and scalable product record across commerce environments, improving discoverability, shopper engagement, and conversion outcomes.
By aligning trusted content with commerce execution, the collaboration helps reduce complexity and friction from the digital journey. Retailers benefit from a more connected, scalable approach that supports immediate launch and long-term growth.
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Through this collaboration, retailers can expect:
- Reduced complexity across vendors and systems
- Clear, confidence-building recommendations from trusted partners
- A practical roadmap that supports both rapid ecommerce launch and long-term digital maturity
“As commerce becomes increasingly digital and AI-driven, the role of product information is evolving,” said Gregory Hunter, Vice President, US Retail – Digital Shelf Content at NIQ. “Through NIQ Product Intelligence, built on Brandbank, we’re helping retailers move beyond managing product content to creating a connected intelligence layer that powers how products are discovered, interpreted, and selected across commerce ecosystems.”
This collaboration reflects NIQ and Lula Commerce’s shared commitment to helping convenience retailers build digital experiences that are simple to launch, easy to manage, and designed for long-term success.
“Retailers shouldn’t have to choose between speed and accuracy,” said Adit Gupta, Co-Founder & CEO, Lula Commerce. “By working with NIQ and its Product Intelligence capabilities, we’re helping retailers launch ecommerce faster while meeting shoppers’ expectations for complete, reliable product information.”
This collaboration is part of NIQ’s Product Intelligence capabilities and broader Connected Content suite, helping create a more unified product record that can move seamlessly across supply chains, digital commerce platforms, and emerging AI-driven ecosystems. By connecting complete, trusted product content at scale with data, context, and activation, NIQ Product Intelligence enables brands and retailers to better support how products are represented across digital commerce environments.
