New Peer-Led Partnership Association Aims to Earn Partnerships a Seat at the Executive Table; Adds ecosystem veteran Jay McBain as advisor
Purpose Driven Community focuses on elevating Partnership Leaders at Modern Technology Companies.
Partnership Leaders, the exclusive membership organization for executives from the best Partnerships, Business Development, and Ecosystem teams in the technology industry, focused on elevating the role of the partnership leader to the c-suite, announced the next stage in its growth with the launch of an annual membership program and added ecosystem veteran Jay McBain, Principal Analyst at Forrester as it’s first outside advisor. Founded in December 2018, the new membership model offers exclusive content and programming to support the education and networking needs of the SaaS Partnership community.
Today there are over 175,000 SaaS companies, whose longevity and success will depend on the interoperability of their platforms with complementary technologies, supporting the growth of vibrant service partner ecosystems, and fostering business development opportunities to meet growing customer expectations and demand. Partnerships play a key role in forging these connections. However, the partnership function is still relatively nascent in its development as a discipline. There are more than 100,000 leaders of Partnership organizations in the US tech industry, yet there are less than 500 C-level Partnerships (Channel, Alliance, BD or Ecosystem) executives at these companies. In addition, 76% of CEOs believe that ecosystems will be integral to their business model moving forward.
The partnership leader role has not yet risen to the ranks of required C-suite positions, with clearly defined responsibilities and a well-recognized career roadmap. Partnership Leaders seeks to address these challenges. “The lack of C-level partnership execs exemplifies a tremendous opportunity for the partnership community.” Says Jay McBain, Principal Analyst at Forrester. “Partnership Leaders provides a unique space and the peer-support needed for leaders to take action and elevate their role to the level of recognition it deserves.”
The Partnership Leaders community includes leaders from rapidly growing teams from technology companies around the world. Membership is available to all partnership leaders, regardless of function, and includes executives and team leaders in partnerships, business development, partner marketing, partner operations, and product leaders supporting partnership initiatives. The community is focused on empowering one another in their respective roles, knowledge sharing, and paving the way to success together through real-time conversations in the Partnership Leaders online community. Invite-only channels are set up for thoughtful conversations unique to select interest groups such as Women-in-Partnerships and executive roles. Topics of discussion range from best practices for overcoming common obstacles in launching partner programs to handling change management when scaling partner organizations.
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